Where Recruitment Companies Go Wrong When It Comes To Marketing And Sales
[Please excuse any typing errors. This is a direct transcription for your use.] Marketing versus sales? It’s a classic competitive battle; who is the best? Not surprising as many people in sales and marketing can get a bit deluded 😊 The truth? Unless sales and marketing work together and you invest in both in your […]
Why Now Is The Time For A Marketing Collateral Audit
[Please excuse any typing errors. This is a quick transcription for your benefit.] As we are rapidly approaching the end of the year, it’s an appropriate time to do a marketing audit. Earlier this week, we were chatting with the members in the Superfast circle on our weekly call, and we were going through this […]
Marketing for Recruitment Companies: How to Write a Marketing Plan
[This is a direct transcription please excuse any typing errors.] How to write a marketing plan? Isn’t necessarily a question we get asked. The conversation normally goes along the lines of what should I be doing and when! And yet if MDs and business owners started out with a marketing plan its likely they would […]
Marketing Your Recruitment Company: Why Taking Time To Think Is A Good Idea
[Please excuse any typing errors this is a direct transcription for your benefit.] Denise: Good afternoon. Sharon: Good afternoon, everyone. Denise: FUF time. Sharon: Different venue today. Denise: Very different venue. Last time, we had sea, sun, probably a bit of sand and rock behind us, now we are back in Cumbria & on retreat. […]
Are You Using These Tested Influencing Strategies To Stand Out In Your Sector?
Transcription: (Here is the transcription. Please excuse any typos.) Have you ever wondered why you bought something that wasn’t in your plan or budget last week; what was it that finally made you decide? Or you booked a surprise weekend away with your significant other based on a Trip Advisor review you read? We could share […]
Marketing, Sales and Scaling Your Recruitment Growth
Show Notes 0.27 – Over 100 podcasts now 0.42 – Are you marketing or sales led? 1.20 – Great news! Growth and the REC latest data 1.50 – Recruitment companies are growing. More companies=More competition 2.25 – The old ways are changing and how do you create more demand? 3.15 – It’s easier to make […]
How to Sell More to Your Current Clients
Let’s talk about something interesting today. Whenever we talk to potential new clients, depending on where they are in their business life cycle, we often ask, “What are you doing with your current contacts and your current clients?” The response is often an embarrassed….”Well, I’m not really doing anything.” So that’s the subject of […]
Your 90 Day Marketing Review
The topic for today is 90-day reviews. We encourage all of our clients and students, particularly in our inner circle members, to use the power of a  90-day plan. To understand where you are and what the next steps are, there are 6 questions to ask yourself. 1. What have you achieved so far? […]
Content Marketing Versus Content Writing
A subtle point when you read it on the page and yet, in practice, a huge one that can potentially devastate your results. The whole point of content marketing is to build relationships which lead your candidates and clients to a decision to work with you. Period. That is the difference between content […]
The 6 (Must Answer) Questions To Take Your Marketing To The Next Level In 2019
Transcription: [This is a direct transcription so please excuse any typing errors.] How to market my recruitment company is the question that brings most people to our website. Considering this here is a podcast with six key questions to ask yourself now as you plan your sales and marketing activities over the coming 12 months. […]