Content Marketing: How To Create Content To Attract Candidates
Hi, it’s Sharon Newey from Superfast Recruitment. And, today, I want to talk about a burning question that came up in our Superfast Circle call yesterday. And, that was around what content do we write about for candidates? We had a good lengthy discussion, and I want to share with you some simple ideas that […]
Campaigns Broadcasts And GDPR
[Please excuse any typing errors this is a direct transcription for your benefit.] I do not know if it is me and I have probably received twenty different emails over the last few days asking me to confirm if I want to ‘stay’ on someone’s list. Shout out to Justin Brooke a well-known ad skills […]
Why Your Content Marketing Needs An Upgrade This Year
[Please excuse any typing errors. This is a direct transcription for your benefit.] Hi, it’s Sharon Newey from Superfast Recruitment and I’ve just got off a call with one of our lovely clients in Australia. We were talking about all things content marketing and it made me realise that there’s some important things that I […]
The Powerful Recruitment Marketing Strategy Many Recruiters Don’t Use
Hi, Sharon Newey from Superfast Recruitment. Today’s topic of conversation is the recruitment marketing strategy whitepaper, or the lead magnet, or the free report, whichever word you want to use. It is mainly the same thing. Now, the critical thing is that it is underutilised as a strategy within recruitment marketing. It is part of […]
3 Ways To Use Storytelling In Recruitment Marketing
Today I want to talk about storytelling in recruitment marketing and how you can use storytelling in your recruitment business to impact your profits. Recently we were creating a monthly template for Superfast Circle members, and it was a sales pitch presentation, framework, and structure, and part of that included using storytelling, and it just […]
How Easy Do You Make It For People To Buy Your Recruiting Service?
Today I want to talk to you about what we can learn from E-commerce when it comes to a recruiting service and marketing a recruitment and staffing company. Now, over the weekend we had some friends here, and I must confess we had one of those mornings yesterday where we did a bit of an […]
What Marketing Channels Should I Use?
Do you need to be everywhere, or should you narrow your focus? I know it’s a challenging statement and it depends! It’s all too easy to ‘follow the pack’ and copy what you think might be the right course of action. However, it really does come down to your sector and your past behaviour, results […]
Marketing Trends For Recruitment And Staffing Companies in 2018
[Please excuse any typing errors this is a direct transcription.] It’s a bugbear I have that one year ends and another starts, and people are aghast when we suggest that looking at marketing trends is one thing that ‘should’ be looked at all the time not only when December arrives. Over here, at Superfast towers, […]
Where Recruitment Companies Go Wrong When It Comes To Marketing And Sales
[Please excuse any typing errors. This is a direct transcription for your use.] Marketing versus sales? It’s a classic competitive battle; who is the best? Not surprising as many people in sales and marketing can get a bit deluded 😊 The truth? Unless sales and marketing work together and you invest in both in your […]
Why Now Is The Time For A Marketing Collateral Audit
[Please excuse any typing errors. This is a quick transcription for your benefit.] As we are rapidly approaching the end of the year, it’s an appropriate time to do a marketing audit. Earlier this week, we were chatting with the members in the Superfast circle on our weekly call, and we were going through this […]