[Please excuse any typing errors this is a direct transcription.] It’s a bugbear I have that one year ends and another starts, and people are aghast when we suggest that looking at marketing trends is one thing that ‘should’ be looked at all the time not only when December arrives. Over here, at Superfast towers, we eat, breath, and sleep marketing and being salespeople too; we always have our eye on the whole process; as we mentioned in last week’s post, it’s imperative to think about marketing and sales as two good buddies that do everything together. As many of you know we consult, train, coach and deliver a range of marketing services, so it’s much easier for the SFR team to spot trends. In no order below, we are sharing patterns that relate to the recruitment and staffing market.
A Bigger Focus On MarketingYep, I think for many recruitments and staffing owners the penny has finally dropped that to scale and grow consistently you must have a presence in the market and a position that is an attraction factor. The only real way to do this is by creating demand, which is the role of marketing. As primarily a marketing company working with the recruitment and staffing sector, last year was our best; not surprising when you think about demand. If January is anything to go by 2018 will be off the scale. I really don’t say that to brag; not my style. I share it as a signpost on how the market is shifting.
Marketing Support In-houseMore and more organisations we speak to are considering, or are in the process of recruiting their own in-house marketer. In fact on one of our programmes, we now have many clients who have internal support and their marketers are part of Superfast Circle. The challenge for many marketers is the unique way recruitment works; from a candidate and client perspective and how this is factored into the mix when it comes to positioning and lead generation.
Messaging and GDPRThough GDPR is a European initiative (how you hold and use data on clients and prospects), it’s important for everyone to consider. This year recruitment and staffing organisations will need to consider their message.
- What does our brand communicate?
- Who are we ideally placed to work with?
- How do we add value and increase our level of engagement?