How To Create Your Business Blogs
Blogging? It always sounds a bit trendy; doesn’t it? Something that an art student might do at uni. The truth is that business blogging, to you and me, means B2B content marketing, and it’s a guaranteed way to stand out to your clients and candidates. ……….. provided you follow some instructions. I decided to record […]
Are You Using These Tested Influencing Strategies To Stand Out In Your Sector?
Transcription: (Here is the transcription. Please excuse any typos.) Have you ever wondered why you bought something that wasn’t in your plan or budget last week; what was it that finally made you decide? Or you booked a surprise weekend away with your significant other based on a Trip Advisor review you read? We could share […]
RagNBone Man and Productivity
[ Please excuse any typing errors as this is a direct transcription. ] Image courtesy of NME. Today I want to talk to you about something that is really important bearing in mind: the time of the year. Time For A Mid-Year Review We are rapidly approaching the end of June, which I cannot believe […]
The Secret Link Between Great Service and Making More Placements
The subject for today is customer service and, “How does customer service actually link into making more placements?” It’s an interesting conversation because I was talking to one of our clients today and we were running through his achievements and actions from a programme with us and looking at different elements of it and […]
Why You Need To Use Video Marketing To Promote Your Recruitment Brand
[Please excuse any typing errors. This is a direct transcription.] Video marketing and your recruitment brand? Today I want to talk to you about three specific things to do with video marketing. We all know that video is on the increase, don’t we? You only have to open your Facebook page and you might notice […]
The Sad Reason Why Your Recruiters Aren’t Recognised
[Please excuse any typing errors. This is a direct transcription for your benefit.] It’s frustrating, isn’t it? You have finally managed to increase your recruiter headcount and the potential is there, only every time your billing teams pick up the phone they ALWAYS have to explain who they are. There is no recognition and it […]
Is Your Recruitment Organisation The Victim Of Sales Friction?
Transcription: (This is a direct transcription please excuse any typing mistakes.) In an earlier post we discussed the value of honing your marketing and sales process, as the most logical way to make more placements. All well and good and yet some organisations still make it hard for both candidates and clients to […]
Is P.R. Investment Worth It for Your Recruitment Organisation?
The last couples of articles I’ve written here have focused on the power of sales and marketing to generate leads consistently for your recruitment organisation. Last week one M.D. contacted me about the value of P.R. and what it might do for his brand and subsequent lead flow. His exact question was; “Is it […]
3 Easy Ways To Generate Blog Post Ideas That Candidates and Clients Read
[This is a direct transcription. Please excuse any typos or repetition] Today I thought I’d do something slightly different. I thought I’d create a training video for you. I’ve been creating quite a few videos recently for the Dominate Your Sector guys because we’ve got two courses running. We’ve got another one just about […]
How Marketing Can Help Grow Your Recruitment Organisation
We ran a webinar at the back end of last year about how recruitment business owners could market their organisations and I think we made a mistake? Yep we weren’t clear enough. A marketer admitting a mistake; really? Yes it’s true. I have come to that conclusion because people consistently put marketing on the […]