Blogging? It always sounds a bit trendy; doesn’t it? Something that an art student might do at uni. The truth is that business blogging, to you and me, means B2B content marketing, and it’s a guaranteed way to stand out to your clients and candidates. ……….. provided you follow some instructions. I decided to record this podcast after our weekly call with our Superfast circle. One of the members is an excellent writer and yet, by their own admission, they knew their business writing wasn’t hitting the spot they wanted. After a conversation, we identified a few areas that were missing….
Business Writing For Work: Artistic For HomeBeing frank, I love to read and being a marketing fanatic I read anything and everything. However, when I have a specific challenge or question I want to know precisely what I need to do. No waffle no rambling on. This is where many people make mistakes and why you always need to consider.
- Am I adding value and ….
- What is the next logical step for the reader?
Answer Questions That #Candidates #Clients and #Talent Might HaveWe live in the knowledge age, and the World Wide Web means we can get answers to our questions. Therefore writing a rambling post where you are sharing your point of view isn’t going to help Jane who has just be made redundant and wants help with re-writing her CV. Candidates, clients and potential talent have problems and challenges; you can do a great job answering them. Don’t disappear up your own bottom thinking you know best, and that writing about CVs and interview skills are dull…. Might be for you and not to the people who need it. On this website are over 100 posts about content marketing. I write about it all the time because I know the difference it can make for clients and their brand perception; provided they take action and implement. Fact: Content writing needs to be a part of your marketing funnel; read more about that here.
Short and Sweet Works (500-800 words)Every blog post you write doesn’t have to be war and peace. Mix in short posts with long ones and watch what happens.
Use Sub HeadlinesUse them. Many people are skimmers and reading your sub-headlines will inform them whether they should read on.
Make Your Writing PracticalThe best performing posts are instructional. For example, the title of this one, or;
- How to nail competency based interview questions.
- How to write a CV to get that next management role
- What are the essential skills of a PA
Link Back To Other Useful ContentYour post is:
- Designed to help solve a problem
- Demonstrate your knowledge