Why Now Is The Time For A Marketing Collateral Audit

[Please excuse any typing errors. This is a quick transcription for your benefit.] As we are rapidly approaching the end of the year, it's an appropriate time to do a marketing audit. Earlier this week, we were chatting with the members in the Superfast circle on our weekly call, and we were going through this [...]


3 Reasons Why A White Paper Can Scale Your Recruitment Brand

[This is a direct transcription, please excuse any typing errors.] The recruitment market is changing and with growth comes competition. At a recent Greg Savage workshop, he made the appropriate quote that if Recruitment Companies want to be successful, they will need to excel at digital marketing too. Nothing new…. though we would say that [...]


How To Create Your Business Blogs

Blogging? It always sounds a bit trendy; doesn’t it? Something that an art student might do at uni. The truth is that business blogging, to you and me, means B2B content marketing, and it’s a guaranteed way to stand out to your clients and candidates. ……….. provided you follow some instructions. I decided to record [...]


Why Recruitment Companies Need a Marketing Funnel

[Please excuse any typing errors. This is a direct transcription for your benefit.] The business world has changed exponentially over the past few years. Competition abounds in every sector. Back in the day he or she with the biggest budget landed the leads; now it’s different. The world wide web means that even the smallest [...]


How to Get More Recruitment Clients in The Next 90 Days

How to get more recruitment clients? It’s a goal I hope all recruitment directors and their teams have. The truth is that recruitment organisations scale and grow by having a constant supply of warm leads. Though we are in a short skills market where excellent candidates need to be unearthed; nothing starts until a client [...]


How to Market Your Recruitment Company on LinkedIn

  [The is a direct transcription. Please excuse any typing errors.] How to market your recruitment company on LinkedIn is a question every staffing organisation should be asking. It’s the biggest business social network in the western world and a rich source of opportunities to market, brand and attract qualified leads to your recruitment organisation. [...]


How to Measure Marketing Effectiveness

[Please excuse any typing errors. This is a direct transcription.] How to measure marketing effectiveness? Ummmm…marketing and measurement; two subjects that often don’t go together; do they? Marketing is about creating a demand for your product or service and the challenge is that many elements can be intangible and not always a direct relationship to [...]


How to Become an Authority in Your Recruiting Sector

Transcription: [Please excuse any typing errors this is a direct transcription.] Like most buzzwords, thought leadership and authority marketing is a misused and misunderstood term.  To confuse you even more it’s also referred to as authority positioning too! But what is it really? And why do you need to have it as part [...]