Handling What Is Happening Part 14
Here is the last episode (14) of our Handling What Is Happening series of podcasts. Today we share 7 things to consider when it comes to marketing your recruitment company, now as we end our third week of lockdown and what we need to consider as we plan our ‘Bounce Back Marketing Strategy’ as restrictions […]
How Value-Based Marketing Can Help Your Recruitment Business Grow
Value-based marketing and the recruitment industry? Let me explain the connection for you. We don’t need to tell you that the recruitment industry is exploding. If you were in business in 2016, you would have seen the number of companies go from (an already high) 29,000 to 40,000 in 2019. That’s an extra 11,000 in […]
The Power of Process and Your Marketing Results
Excuse any rogue typing errors! This is a direct transcription of the the video for your benefit. I am surrounded today by lots of process maps for marketing. And the reason is that this time next week we will be with our Superfast Circle members for our November two day marketing retreat. And as […]
What Part Should Marketing Play In Your Business Plans For 2020?
Marketing planning is the topic for today. Over the last couple of weeks, I’ve been down to Rec Expo, like many of you have. We’ve had several VIP days with clients, and we’re looking forward to being with our Superfast Circle members at our next event. And there’s a common theme to the conversation, and […]
3 Mindset Shifts For Recruitment Owners and Their Marketers
Episode #179 3 Mindset Shifts For Recruitment Owners and Their Marketers Not every day goes to plan, especially when a lack of concentration results in the unexpected happening; a sensible woman putting diesel in her petrol car! What you will discover 3 easy mindset shifts that alwas make a difference to results Why black and […]
The 8 Signs Of A Great Recruitment Marketer
Episode #177 The 8 Signs of A Great Recruitment Marketer The recruitment and staffing sector is growing fast. Latest estimates say the global market is worth over $380 billion. So how do you stand out as a recruiter of choice ? Having a great billing team is one thing and today you also need a […]
Self-Motivation For Business Leaders: Time To Look at Your Gains
Self-motivation for business leaders. This week I recorded a video for our Superfast Circle group. It was part of our Monday Motivation series. It relates to the last few weeks of the year and a touch of self-motivation. December Isn’t The Easiest Month Being honest, as business owners, December has its ups and […]
How To Choose A Marketing Supplier For Your Recruitment Company
How to choose a marketing supplier for your recruitment and staffing company was a question we were asked on a recent webinar. I can understand your pain; do you have that question too? Many business owners we speak with aren’t exactly complimentary about their marketing providers and I understand why. Marketing is a discipline […]
The Law of Familiarity: How to Get on Your Client and Candidate’s Radar
The law of familiarity? I am not going to get woo woo on you here, and it’s a universal law that super successful salespeople understand. Its origination was in Gestalt therapy, and its basic concept was around awareness and patterns. The law of Familiarity: From Cold to Sold When it comes to a […]
Where Recruitment Companies Go Wrong When It Comes To Marketing And Sales
[Please excuse any typing errors. This is a direct transcription for your use.] Marketing versus sales? It’s a classic competitive battle; who is the best? Not surprising as many people in sales and marketing can get a bit deluded 😊 The truth? Unless sales and marketing work together and you invest in both in your […]