STOP! Before You Outsource Your Marketing
[Please excuse any typing errors as this is a direct transcription] Today I wanted to jump on with this short video. We’ve been doing a webinar with some clients this morning, and a really valuable topic of conversation came up that I wanted to share. Now, you’re all busy recruitment business owners, and of course […]
Why Process Is The Key To Marketing Your Recruitment Company
I want to record this short podcast for you today on the value of recruitment company process. Now, last night I was flicking through this new book that had arrived from Amazon, by Shari Levitin it was a recommendation by a lady called Jill Konrath, who’s a specialist in the sales arena globally. Moreover, one […]
Marketing Trends For Recruitment And Staffing Companies in 2018
[Please excuse any typing errors this is a direct transcription.] It’s a bugbear I have that one year ends and another starts, and people are aghast when we suggest that looking at marketing trends is one thing that ‘should’ be looked at all the time not only when December arrives. Over here, at Superfast towers, […]
How To Create Your Business Blogs
Blogging? It always sounds a bit trendy; doesn’t it? Something that an art student might do at uni. The truth is that business blogging, to you and me, means B2B content marketing, and it’s a guaranteed way to stand out to your clients and candidates. ……….. provided you follow some instructions. I decided to record […]
Why Recruitment Companies Need a Marketing Funnel
[Please excuse any typing errors. This is a direct transcription for your benefit.] The business world has changed exponentially over the past few years. Competition abounds in every sector. Back in the day he or she with the biggest budget landed the leads; now it’s different. The world wide web means that even the smallest […]
How to Become an Authority in Your Recruiting Sector
Transcription: [Please excuse any typing errors this is a direct transcription.] Like most buzzwords, thought leadership and authority marketing is a misused and misunderstood term. To confuse you even more it’s also referred to as authority positioning too! But what is it really? And why do you need to have it as part of the […]
Are You Using These Tested Influencing Strategies To Stand Out In Your Sector?
Transcription: (Here is the transcription. Please excuse any typos.) Have you ever wondered why you bought something that wasn’t in your plan or budget last week; what was it that finally made you decide? Or you booked a surprise weekend away with your significant other based on a Trip Advisor review you read? We could share […]
Why Your Content And Social Media Marketing Isn’t Working
Why Your Content And Social Media Marketing Isn’t Working [Please excuse any typing or grammar errors. This is a direct transcription for your benefit.] Social media and content, big buzz, isn’t there around it? And everyone says, “Oh, you should be doing it,” but then you’ll find some people that say, “Well, I’ve invested in […]
3 Ways To Generate Client And Candidate Traffic
Show Notes For This Podcast 0.40- 3 ways to generate traffic 1.50- Want more clarity and direction? 2.55-Traffic is the first step to engagement 3.18 -3 traffic channels 3.44-Free traffic (well sort of!) 4.15-Your current contacts #goldmine 4.41-3% are ready to buy now 5.05-The magical 50% figure 6.00-Do you have a good will campaign in […]
How to Sell More to Your Current Clients
Let’s talk about something interesting today. Whenever we talk to potential new clients, depending on where they are in their business life cycle, we often ask, “What are you doing with your current contacts and your current clients?” The response is often an embarrassed….”Well, I’m not really doing anything.” So that’s the subject of […]