[Please excuse any typing errors this is a direct transcription.] I want to record this short podcast for you today on the value of process. Now, last night I was flicking through this new book that had arrived from Amazon, by Shari Levitin it was a recommendation by a lady called Jill Konrath, who’s a specialist in the sales arena globally. Moreover, one of the titles stood out to me, and it was called, “The Freedom in Structure”. As recruitment business owners you have structure and systems and processes in place when you are working with clients and candidates to match the ideal person for their perfect role in their ideal business. When it comes to marketing, it is the same. There is a system and a structure in place to make sure that you get the results that you want when you are investing time and resources in your marketing. When I am having a conversation with business owners about lead generation, for example, it is not unusual for people to say, “Well we are doing this, we are doing that. We are doing email marketing, we are doing some paid ads, we are doing lots on LinkedIn, yet we are not quite getting the inbound leads that we are looking for, or that I thought that we would get.” When I start delving a little bit more, often one of the problems is that certain things have not happened before that business has begun working on ramping up their lead generation. That is what I want to just have a quick word with you about today. Over the years, and it is about ten years now that we have been working with recruitment and staffing business owners, we have fine-tuned a ten-step process that we use with our clients, that we teach in Super-Fast Circle and that we know works. The first three steps in that process are as follows:
Download Your Marketing Checklist
Ready to Talk?
A year from now you'll wish you started today, what are you waiting for?
Schedule A Call With Us
Download the Ultimate Guide to Content Marketing