Why You Need To Use Video Marketing To Promote Your Recruitment Brand
[Please excuse any typing errors. This is a direct transcription.] Video marketing and your recruitment brand? Today I want to talk to you about three specific things to do with video marketing. We all know that video is on the increase, don’t we? You only have to open your Facebook page and you might notice […]
Why You Need These 7 Specific Pieces Of Marketing Collateral
Transcription: [This is a direct transcription from the podcast please excuse any typing errors.] Marketing collateral is the topic of today’s podcast and post. Fact: It is a vital element of your marketing when it comes to promoting your staffing and recruitment brand. By the way to make sure you know when we […]
Is Your Recruitment Website Struggling To Bring You Qualified Candidates?
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Your website is the equivalent of your shop window. In the recruitment world, apart from LinkedIn, it is the main way people find and experience you and your organisation and brand. A lot of recruitment websites are out-dated, hard to navigate, with […]
Why It’s Never Too Late To Create Your Marketing Plan
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) With less than four months remaining till the end of the year you can achieve a lot! Provided of course you have a plan. Here is where you can start. Do you have a marketing plan with inbound marketing and […]
Is Your Recruitment Organisation The Victim Of Sales Friction?
Transcription: (This is a direct transcription please excuse any typing mistakes.) In an earlier post we discussed the value of honing your marketing and sales process, as the most logical way to make more placements. All well and good and yet some organisations still make it hard for both candidates and clients to […]
Is P.R. Investment Worth It for Your Recruitment Organisation?
The last couples of articles I’ve written here have focused on the power of sales and marketing to generate leads consistently for your recruitment organisation. Last week one M.D. contacted me about the value of P.R. and what it might do for his brand and subsequent lead flow. His exact question was; “Is it […]
How Long Before My Marketing Starts Working?
Transcription: (This is a direct transcription please excuse any typing mistakes.) It’s a common mistake that many business owners fall into; leaving things to the last minute and then expecting miracles to happen. In the real world you and I live in unfortunately it doesn’t work out that way (the odd miracle has […]
3 Easy Ways To Generate Blog Post Ideas That Candidates and Clients Read
[This is a direct transcription. Please excuse any typos or repetition] Today I thought I’d do something slightly different. I thought I’d create a training video for you. I’ve been creating quite a few videos recently for the Dominate Your Sector guys because we’ve got two courses running. We’ve got another one just about […]
How Marketing Can Help Grow Your Recruitment Organisation
We ran a webinar at the back end of last year about how recruitment business owners could market their organisations and I think we made a mistake? Yep we weren’t clear enough. A marketer admitting a mistake; really? Yes it’s true. I have come to that conclusion because people consistently put marketing on the […]
Why Many Recruitment Companies Won’t Make This Their Best Year Ever
If you’re anything like us I suspect your inbox might be overflowing with emails from experts telling you how to make 2016 different. How you ‘must’ start ‘doing XYZ’ if you want to improve your results in 2016. The truth is their intentions are well meaning only they don’t know you and your recruitment company…….however […]