[This is a direct transcription. Please excuse any typos or repetition]
Today I thought I’d do something slightly different. I thought I’d create a training video for you.
I’ve been creating quite a few videos recently for the Dominate Your Sector guys because we’ve got two courses running. We’ve got another one just about to start, so I’m in video creation mode.
In this video I’ve got three really good ways to generate blog post ideas to get you going.
Google Analytics Google Webmaster Tools and Social Shares
The first one is to have a look on your blog. Obviously, this will work better if you’ve got some content on your blog as Google Analytics can help to give you data based on what people are
looking at.
If you go and have a look at your Google Analytics data, I think we’ve mentioned this before in another video that Sharon did some time ago, that will tell you what people are reading on your website. The more content you have, the better the data is.
The other thing to look at is something called Google Webmaster Tools. If you don’t have Google Webmaster Tools, I strongly suggest that you get it for your website. They’re all free pieces of software and your web designer can add them for you because what this will do is it will give you an idea of the words and phrases people are finding you for, again, which helps you to know what people are interested in.
Then the other thing you can look at is your social shares. If you haven’t got social share icons on your blog posts, you do need that because it’s social proof, the Cialdini Principles influence, and also gives you an idea what people share is an indicator of what people are finding valuable.
Ask Your Candidates and Clients
The other thing which is easy to do is to ask. If in doubt, ask a question, and ask questions of your candidates and your clients about what are some of the things that they would be interested in reading.
We do a lot of interviewing for clients. When we write content, the first thing we do is ask to speak to one of their candidates and one of their clients so we can get a real idea of what’s important in their market. What’s fascinating for us is that it’s nearly always the same things. It’s nearly always the soft skills that people struggle with and what people want to know about. If you’ve not done that, that’s something you definitely need to do.
Google and Related Searches
Finally Google. I just want to show you a little ninja way that I know a lot of people don’t use because whenever I share it with them they always go, “Oh, never thought. I never even spotted that before.”
I’m going to jump onto Google now and show you a really easy way to come up with some ideas for blog posts. Let me just head over here.
Talking about soft skills then, let’s look at starting to type in: How to write a CV.
People are still interested in that, particularly if you imagine these passive candidates that probably are very happy where they are. However, they might consider a move and they really haven’t got
their CV together.
One of the things that Google does is Google will give you an idea about what people are searching on as you start to type.
Top tip: Make sure that you’re not signed into your Google account when you do this otherwise it might prioritise according to your usual surfing behaviour.
Here’s something that most people miss, and it’s right down at the bottom of the page. It’s incredibly useful and most people miss it.
See this word here? Searches related to How to write a CV. Obviously, you’ve got here: how to write a CV examples; how to write a student CV; how to write a CV profile; how to write a CV template. There’s all different derivations here of what you could do if you’re thinking about what to write, how to write.
If you’ve got a student CV, how about: How to write a construction manager’s CV? How to write a personal assistant’s CV? All these things are giving you ideas of what people are looking for, and people miss this so much.
If any of you have ever been on any of our webinars, you’ll remember I shared this as a top tip, and maybe giving the game away again there, but what makes it good? Again, a good manager, a good construction leader, a good PA, a good … You know, there’s lots of different things here that you could potentially use as a way to come up with ideas for blog posts.
I hope that’s given you some ideas. In summary then: Google Analytics; and what people are sharing; ask your candidates; ask your clients as well: What are some of the things that they’d like to read? Then get onto Google, start typing in ideas here, and then go down to the bottom. I’m just going to click that so we can bring something up. Go down here and you’ll start to see here what makes a good team, what makes a good logo, what makes a good presentation. Google is giving you lots and lots of different suggestions there that you can take up.
If you enjoyed this video, let me know. Email: [email protected] and let me know what other videos you might be interested in.
Our Dominate Your Sector Course starts again in the next couple of weeks. Ready to join? Email [email protected] to find out more.
Important
As an ambitious recruitment organisation, THE marketing strategy to master is email marketing. It will consistently deliver both candidates and clients.
In a special complimentary training Webinar, we give you the template for writing emails we use for our clients and the exact 4 campaigns that are working now.
You can register here.
