Marketing Questions and Answers: Campaigns
Welcome to the first in a series of blogs surrounding marketing questions clients often ask us, and today’s topic is all about campaigns. As recruitment marketing experts, recruitment business owners and their marketers often approach us to discuss the different types of campaigns to use for the best effect. With the rise of social media, there are now […]
Email Marketing Mistakes That Are Ruining Your Results
Today, we’re talking all about email marketing and the common mistakes we often spot when talking with new clients and prospects. Email marketing is the holy grail of any of the marketing strategies you’re likely to implement. Even with chatbots, programmatic marketing and remarketing, email marketing still has one the highest ROIs of anything you could potentially use as you take your recruitment business […]
How to Stand Out to Your Market on LinkedIn
Today‘s blog is all about LinkedIn and how you can leverage the incredible reach that this platform has to offer. I‘m also going to point out a few things that maybe you could do better to take your brand presence to the next level. Last week I wrote about how to stand out on social media. Of […]
Why Using Multiple Modalities Will Increase the Money in Your Business
Today we’re talking about modalities and how a little bit of knowledge on this subject can really help you as you’re mapping out all of your marketing. By now, you will know that communicating with your clients consistently and regularly makes a massive difference to brand awareness and how people come across you in the first instance. Many of you are doing […]
Recruitment Marketing: A Guide to Marketing and Sales Triggers
Today’s post is all about marketing and sales triggers. We are going to cover what some of the motivations are that make either your clients start hiring or your candidates decide to move. Let’s talk about triggers, and why you want to be thinking about them now, as you incorporate them into your marketing plan. […]
Convincing New Clients
If you are looking for new clients right now and you haven’t taken the time over the recent months to do a wholescale review of your marketing; of how you’re communicating with the prospective clients that you are looking for, then I suggest now is the time to do that. And today I want to […]
Feeling Flat? Here’s How to Turn it Around
Hi, this is Sharon from Superfast Recruitment, and today we have a completely different topic. And more than that, I suspect a topic that many of you will relate to. Like many business owners, Denise and I have a lot of friends in business, and we’ve had some interesting conversations in the last few weeks […]
Recruitment Marketing – Automation ‘Must Do’s’
Hi, it’s Sharon Newey from Superfast Recruitment, and today’s subject is marketing automation. It seems like when I’m talking to business owners in different parts of the world right now, that this is the topic that everybody wants to talk about. And there’s lots of reasons why which I’m going to share with you. And I want to also just make […]
Why Referral is Now a Risky Lead Generation Strategy
Hi, Sharon Newey from Superfast Recruitment. And today, we’re talking baking and referral marketing. What on earth do they have in common? Well, on the weekend, my brother and I were reminiscing about our childhood memories with our mum. And the common one that we shared was baking. And I remember sitting on the countertop […]
How to Use Cold Emailing to Bring in More Recruitment Client Leads
Cold emailing? Doesn’t sound the sexiest of marketing strategies in our hyper-connected world and yet it continues to work every time; especially if you want recruitment client leads. Cold emailing is a timeless marketing strategy that keeps on delivering. It’s what helped us get to the first six figures we ever made in our own […]