Lessons I’m Taking Into 2024

Lessons from 2023 🙌🙌 Every year I sit down and write my observations from the year. I like to call them ‘lessons’ in the valiant hope that I can do something about them or accept that life throws us the odd curve ball we aren’t always prepared for or expecting. What I have learnt then […]
Email Marketing: Your Candidate and Client Goldmine

In this post and podcast, we are continuing our series where we answer the burning questions we have been asked during the year related to how to create more demand for your recruiting service. Today’s topic is email marketing. Why am I a big fan, and why do people in our Superfast Circle Membership get […]
How To Differentiate Yourself In a Crowded Recruitment Market

How to differentiate yourself in a crowded Recruitment market is an interesting topic to cover in the current competitive market many of us inhabit. There are several ways that you can do this or minimize the challenge of differentiation and start to stand out to candidates because the truth is differentiation is hard in a […]
How Treasury Recruitment Uses Podcasting as a Lead and Brand Generation Tool

Today’s podcast is number 399, and we are heading to the big 400 next week. So, as we start October, it seemed a good idea to interview one of our original podcast listeners, who is now a client. That individual is Mike Richards, the MD of Treasury Recruitment. Mike has always been a huge advocate […]
Creating Your Content Machine Training For Recruitment and Search Owners

Creating content and using it consistently is one of the key drivers of generating both client AND candidate leads for your recruitment business in today’s marketplace. Today, we have a special podcast where we share one of our trainings. If you are an experienced recruiter and know you can help your candidates and clients, becoming […]
Recruitment Marketing: Your Daily Client Marketing on LinkedIn

As we move towards the last quarter of the year and have that goal of ending the year strong, our minds turn to lead generation. We all want to end one year and start the next with a string pipeline. I was looking at some data from Neil Carberry at Rec the other day about […]
The Marketing Tech Stack Your Recruitment Company Needs

As I record this, in a few weeks in the UK is one of the biggest trade shows for the recruitment industry, and that is Rec Expo. It’s happening in Birmingham, where many service providers in the tech field appear so you can look at all their kit, how it works and how they might […]
7 Marketing Systems Every Recruitment Company Needs

Today we are talking about marketing systems and what you need in your recruitment and search firm. We’ve just come off the back of Recruitment Marketing Week at the end of last month and had a lot of positive feedback. Potentially, we will run it again later on in the year, definitely after the summer, […]
Are LinkedIn Ads Worth It For Recruiters?

This is Denise from The Recruitment Marketing and Sales Podcast, and today we’re talking LinkedIn advertising. This is specifically LinkedIn advertising around promoting you and your brand. However, if you’re new here, welcome; great to have you. Depending on when you’re listening to this podcast, if you haven’t signed up for our Recruitment Marketing Week, […]
Marketing Communication: Using Emojis in Marketing

Today let’s talk about marketing communication and emojis and how and why to use them as part of your marketing. First, I think it’s good to explore where did they come from, what are they all about, why are they suddenly being used everywhere; AND why you should consider using them in your marketing? The Emoji […]