Recruitment Websites 101: Making The Most of Your Service Pages
Today, let’s talk about your services page. For Recruiters, we’re talking about a page for your candidates and clients to visit. Here they can read about you and decide whether they work with you. Regarding your services, you have candidates and clients, so you need a page for each, and they are similar in some […]
Recruitment Websites 101: Honing Your Home Page
Many of our clients and potential new Superfast Circle members are updating their websites. This a good idea because your website is your authority presence and storefront online and should be given the special attention it deserves. It is the first place where people find you after. They have been directed from social media, and […]
Recruitment Websites 101: Accelerating The Impact Of Your About Us Page
Today we are starting a series about making the most of your recruitment website and beginning with your about us page. Now, this page on your website, believe it or not, is one of the most visited pages. This page stands out when we look at the data from our client’s websites. From our own […]
Why Cold Outreach Is Simple Though Not Always An Easy Strategy To Use
Today, I want to talk about cold outreach and some good facts and some not so-easy to hear. Cold outreach is a pretty simple process; however, it’s not easy, and getting your mind around it is hard for some people. I remember back in the day; I cut my teeth on cold outreach because, in […]
The Best Questions Ever To Use In Your 90 Day Marketing Review
This week our focus is your marketing review. As many of you know, we’re big fans from our corporate days of the 90-day planning process, which works incredibly well if you want to keep on track and keep things happening in your business. Today I want to share the questions we use that we’ve been […]
Recruitment Marketing: The What and Why Of Authority Content
Last month we ran a live training class on creating a lead generation system for your recruitment company. We shared a process called The Lead Generation Triad which we have developed over the years; when you implement all the parts consistently, leads will arrive in your business 👍💥 One part of the process is the […]
The 5 (Key) Benefits of Using An Outsourced Marketing Director For Small SME Recruiters
As a recruitment business owner, it can be challenging to manage and direct all aspects of your business, especially when it comes to marketing, a skill set that many leaders in the recruitment and staffing space haven’t developed yet. Yet the truth is marketing is critical to the growth and success of your business, especially […]
Recruitment Marketing Questions: To SEO or Not To SEO ?
SEO was ‘THE’ thing companies wanted ten years ago. Then Google went off the wall with multiple updates and challenges to the SEO community and the shift in focus for many moved to social media. And now more SEO conversations are happening again as companies look for different ways to stand out in their market […]
Before You Start Measuring Your Marketing, Read This
As a recruitment business owner, measuring the impact of your marketing and all the effort you are putting in is critical to ensure that you are getting an R.O.I. on what you are doing; whether that is increasing your brand awareness or the number of candidates and client leads you are attracting into your pipeline. […]
The Biggest Marketing Challenges For Recruitment Owners This Year
The recruitment and staffing sector has gone through a few crazy years from the weird start to this decade: talent shortages, the best years ever, counter offers galore, and a recession impacting certain tech businesses that no one expected. All of this brings us back to something critical for any business, especially where people are […]