Writing Winning Proposals
The recruitment market has experienced a crazy few years. Now more than ever, organisations appreciate the value that an experienced recruitment company can bring to their business when recruiting the best talent to move forward. As the recruitment market becomes more competitive and client acquisition is back on your radar, you will likely be asked […]
How To Get Rid Of Your Fear Of Video Marketing
Video has emerged as one of the most significant marketing tools in the world in recent years. Around 78% of companies say video marketing helped them to increase sales. What’s more, around 60% of content marketers said they planned to increase their video budget following fantastic ROI results. Increasingly, companies are using video for a […]
Getting More Candidates To Say Yes To Giving You Testimonials
Today we are talking about social proof and testimonials, specifically, getting candidates to say yes when you ask for testimonials or recommendations. Anyway, I’m going to get into that in a second. If you have not downloaded our marketing checklist, please do that, as planning is always critical at this time of year. Go along […]
10 Marketing Mistakes Recruitment Business Owners Make
Let’s talk about marketing mistakes recruitment companies make, especially micro and smaller SMEs in the sector. I’ve got 10 of them today. These are the mistakes that come up repeatedly with people when we first have a discussion about improving their marketing. From not having an action plan to ‘trying’ to copy a corporate they […]
Drama, Data, Diagnosis and Decisions About Your Marketing
I hope today’s title piques your interest to listen to this short podcast this week around data and drama and diagnosing exactly what is going on when things happen as you market your business. It is one of those things that can often happen to us, that our minds flick into overdrive, and we start […]
How To Get Marketing Results In Less Than 90 Days Natalie’s Story
What could marketing help to achieve for your recruitment company in a matter of months? More than you might imagine. In today’s podcast, we are sharing a conversation with Natalie, the MD of BBU recruit. In a few short months, Natalie and her part-time marketer were able to achieve more than either of them expected. […]
Factoring In The Buyer’s Cycle To Your Recruitment Marketing Plan
One of the ups and downs of sales and marketing is that, unfortunately, our customers, as a recruiter, your clients and candidates, may decide not to purchase your services immediately. The harsh reality is; that they will purchase on their time scale. Unfortunately not yours or mine. Let’s talk about customer buying cycles and people’s […]
Content Assets Revisited
This post and podcast are revisited from an earlier piece I wrote, and I want to bring this back to your attention as we enter that busy end of the year period as we end one year strong and prepare and plan for the next. Candidates and, in many cases, now clients are in short […]
F.A.B. Revisited: How This Sales Technique Can Help Your Marketing
When a candidate or client decides to work with you, they understand exactly what you can do for them as opposed to someone else. Important at this time of year when we have a major push towards making placements. So in today’s podcast, I am resharing a popular post of ours to help. Let’s get […]
D.E.I., The Recruitment Sector and Your Marketing: An Interview With Jo Major
Background Jo Major has a twenty-year+ career in the Recruitment Industry behind her. Her work has helped to grow businesses, schools, charities, and enterprises and has shaped the careers of some outstanding humans. Jo has developed strategic D&I, Social Mobility & C.S.R. programmes that build and improve recruitment agency culture, engage employees, attract […]