Recruitment Marketing 101: The Need To Nurture Candidates and Clients
Lead generation is one critical area for any business. However, once you get those leads, they are not always ready to buy immediately. That is why being able to nurture both candidates and clients in today’s market could be the difference that makes the difference for you and your marketing this year. What Is Nurturing? […]
When You Haven’t Done Much Marketing Where Do You Start
Today I want to talk about where you start if you haven’t done much marketing. I know the market has changed significantly in the past couple of years. Many recruiters have had their best year ever as they came out of COVID, yet things are starting to shift now. Lead generation is on many people’s […]
How To Generate Leads For Your Recruitment Business This Year
What are we all expecting to happen to our business in 2023? I know everyone’s talking about the R-word, and maybe you are going into this year with some uncertainty with everything else that’s happening. That is why I wanted to kick off this year’s podcast with one of the key factors and focus that […]
How Superfast Circle Helps Recruitment Marketers- Becky’s Story
Becky Crowther is an experienced marketer and is in the unique situation of being a Superfast Circle member on two occasions. Originally pre the birth of her daughter, working with a recruitment company with over fifty employees and now as a part-time marketer. In this case study, Becky shares her experience across both companies. First, […]
The 10 Logical Benefits of Content Marketing For Your Recruitment and Staffing Company
Before we start, there are a couple of things that will be useful for this whole process. [First, remember this is a direct transcription for your benefit, so excuse any rogue typos.] I did mention them last week, but I’m going to mention them again, just in case you haven’t grabbed them. If you’ve not […]
Convincers For Client and Candidate Conversion
Today’s podcast gives you a sneak peek of one of the elements of Superfast Circle and the private podcast we provide. This particular recording is transcribed below for you, and the topic is increasing conversions. Hi there, everyone; this is Denise, with another marketing quick hit as we cycle through November. Over the next few […]
Writing Winning Proposals
The recruitment market has experienced a crazy few years. Now more than ever, organisations appreciate the value that an experienced recruitment company can bring to their business when recruiting the best talent to move forward. As the recruitment market becomes more competitive and client acquisition is back on your radar, you will likely be asked […]
How To Get Rid Of Your Fear Of Video Marketing
Video has emerged as one of the most significant marketing tools in the world in recent years. Around 78% of companies say video marketing helped them to increase sales. What’s more, around 60% of content marketers said they planned to increase their video budget following fantastic ROI results. Increasingly, companies are using video for a […]
Getting More Candidates To Say Yes To Giving You Testimonials
Today we are talking about social proof and testimonials, specifically, getting candidates to say yes when you ask for testimonials or recommendations. Anyway, I’m going to get into that in a second. If you have not downloaded our marketing checklist, please do that, as planning is always critical at this time of year. Go along […]
10 Marketing Mistakes Recruitment Business Owners Make
Let’s talk about marketing mistakes recruitment companies make, especially micro and smaller SMEs in the sector. I’ve got 10 of them today. These are the mistakes that come up repeatedly with people when we first have a discussion about improving their marketing. From not having an action plan to ‘trying’ to copy a corporate they […]