Drama, Data, Diagnosis and Decisions About Your Marketing
I hope today’s title piques your interest to listen to this short podcast this week around data and drama and diagnosing exactly what is going on when things happen as you market your business. It is one of those things that can often happen to us, that our minds flick into overdrive, and we start […]
How To Get Marketing Results In Less Than 90 Days Natalie’s Story
What could marketing help to achieve for your recruitment company in a matter of months? More than you might imagine. In today’s podcast, we are sharing a conversation with Natalie, the MD of BBU recruit. In a few short months, Natalie and her part-time marketer were able to achieve more than either of them expected. […]
Factoring In The Buyer’s Cycle To Your Recruitment Marketing Plan
One of the ups and downs of sales and marketing is that, unfortunately, our customers, as a recruiter, your clients and candidates, may decide not to purchase your services immediately. The harsh reality is; that they will purchase on their time scale. Unfortunately not yours or mine. Let’s talk about customer buying cycles and people’s […]
Content Assets Revisited
This post and podcast are revisited from an earlier piece I wrote, and I want to bring this back to your attention as we enter that busy end of the year period as we end one year strong and prepare and plan for the next. Candidates and, in many cases, now clients are in short […]
F.A.B. Revisited: How This Sales Technique Can Help Your Marketing
When a candidate or client decides to work with you, they understand exactly what you can do for them as opposed to someone else. Important at this time of year when we have a major push towards making placements. So in today’s podcast, I am resharing a popular post of ours to help. Let’s get […]
D.E.I., The Recruitment Sector and Your Marketing: An Interview With Jo Major
Background Jo Major has a twenty-year+ career in the Recruitment Industry behind her. Her work has helped to grow businesses, schools, charities, and enterprises and has shaped the careers of some outstanding humans. Jo has developed strategic D&I, Social Mobility & C.S.R. programmes that build and improve recruitment agency culture, engage employees, attract […]
Creating a Recruitment Marketing Strategy
Today, we’re talking about creating your recruitment marketing strategy because, as we all know, for things to happen in our life, we need a plan, and not only just a plan, but we also need a strategic plan, so we can work out where we are now versus where we want to be and how […]
Recruitment Marketing Content: What Is The Best Content To Post on Social Media
Following our previous blog, we have established that Social Media is very important in marketing activities that help generate leads. Particularly where you are looking for new candidates and clients and want to fill your pipelines full of people to talk to. In today’s blog, we discuss two things. The first one is pretty easy, […]
What Social Media Platforms Should My Recruitment Company Use?
As we continue our series of going through some of the fundamentals of Recruitment Marketing, today’s topic is about social media. Back in the day, I used to have a bit of a battle with people trying to persuade them that social media will only get bigger and you must be where your candidates and […]
Recruitment Marketing 101: How Do Reports Generate Recruitment Leads
We’ve talked about business blogging in our previous post, and in this blog I want to talk about reports. What we need to consider here is a little bit of human psychology. If you haven’t looked to any of Seth Godin’s content or read any of his books, I strongly recommend that you do. Seth […]