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Let’s discuss using social proof in marketing your recruitment and search company today.
What’s fascinating is many people forget that we live in a review society. When you’re thinking about what marketing strategies you could use, think about your behaviour and how you look at other people’s opinions before you make a purchase.
Several things drive our purchasing behaviour.
- Not wanting to make a mistake.
- What do other people think about the service/product?
- How many people have used this service/product?
- What results have they got?
Why Using Social Proof Works
What’s fabulous is if you are particularly good at what you do and a good recruiter. I suspect you are; if you listen to this podcast and want to get better at marketing, you must communicate how you help people and the results they will get when they work with you.
There are many service providers out there, and we want to know we are making the right decision, especially if we are spending a significant amount of money with someone or entrusting them with finding us a new role.
This is where using social proof can improve your conversion process.
There are several benefits aligned to using social proof in your marketing.
- It builds trust
- It validates you and the quality of your work.
- It communicates the results you can achieve
Because of this, sharing social proof influences the decision-making process.
As humans, we are influenced by how other people have got results. It will enhance your brand reputation and help you differentiate yourself, particularly in the recruitment sector.
Last week, we discussed that there are more recruiters than ever. More search companies want the business, and a great convincer for you is demonstrating to people that you can help them using this strategy.
I always notice that whenever we share testimonials or case studies on LinkedIn, or wherever, or in our emails, then the impressions, the direct messages that we get are always higher than you might imagine because people are interested, people want to know, if I work with this individual, am I making the right move or am I making a mistake?
It’s often known as the horse’s mouth strategy because it’s not you shouting about yourself; your actual clients and candidates are doing this for you.
The 3 Types of Social Proof To Use as a Recruiter
Three types of social proof work well in the recruitment sector. Let me start with an easy one.
Google Reviews
The great thing about Google reviews is that you can ask your candidates and clients, “Would you mind jumping onto Google and giving us a quick review?”
So when people go to Google your name, you will appear on the first page of Google and have a much bigger visual presence.
You’ll notice if you go and Google your name or one of your competitors, and you will see on the right-hand side it’s got all your Google reviews if you’ve got Google Places.
Testimonials
The second one is testimonials or recommendations on LinkedIn.
They’re fundamentally the same. What often happens here is that you do a great service, and people forget to ask for a testimonial. I am sure that, as a recruiter, your business process revolves around how you engage with candidates and clients.
In there somewhere, is there an action that says to ask for a testimonial, ask for a case study, or set that up right at the beginning when I’m first conversing with someone?
If it’s not part of your standard operating procedure when you work with candidates or clients, start doing it now because most people, if they’ve had a good experience, are more than happy to give you a review.
Remember to ask for it. They won’t spontaneously say, “Can I give you a review?” They’re not going to do that. You do need to ask for them. Then, when you ask for them, you have a great piece of marketing collateral you can use.
If you’re not following Sharon and me on LinkedIn, go and do it and look at the testimonials and case studies we share.
It will be an image with text sharing, a benefit a client has experienced from working with us.
We write a short sentence before the image to explain more.
For example, when Paul came to work with us, this was one of his challenges, and through working with us, this is where he is now.
If you want to find out more, drop me a DM or email me.
Simple to create and share.
Here, the client is selling for us.
Imagine if all of the candidates you place and the clients you work with gave you a simple testimonial that you could share. How would this help you and your brand stand out in the market?
Case Studies
The other useful to create when it comes to social proof is a case study.
If you want to look at a structure for a case study, go to the Superfast Recruitment website here.
Many of our clients will come on video and discuss their case study; They’re brilliant that way. Not every client or candidate is willing to do that. Just be aware of that. Always ask. If you can get somebody on video, that’s fantastic.
Look at the types of questions and how we use a page on our website. Imagine you’ve had a conversation and you’re looking at signing terms with someone. You’re sending a follow-up email with your proposal and links to four case studies of clients like them for whom you have provided outstanding recruitment service.
We notice that one of our most visited pages on the website is our case studies and testimonials because people want to know if I work with this individual.
It’s the same for recruiters; will I get a good experience?
That’s the podcast for today. I wanted to share this particular strategy with you because it is useful and easy to use.
Thanks
Denise
How We Can Help You
Our members in Superfast Circle have a whole section on how to use social proof, including email templates and questions. This is one small part of what we provide. Want to find out more? Then drop us an email or book a call here.
