Marketing Lesson From Bobby and Coca Cola
The power of brands ? I couldn’t resist this new video from Coca Cola. It hits many buttons. Not least the fact I love slick marketing and Dogs!! Take a minute or so to look at branding in action. A huge brand like Coke can push the boundaries and is brave enough to change […]
What ASDA Can Teach Recruitment Companies About Marketing Automation
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Now if is there’s one thing that recruitment business owners would love to have, that would be a constant supply of high-quality clients, candidates and talent coming to their business and then a sort of system and process in which they can […]
How Emotional Drivers Can Help You Market Your Recruitment Business
[Transcription: Prefer to read? Here is the transcription. Please excuse any typos. You can download the PDF of the 25 emotional drivers I mentioned by clicking here.] Sharon: Are you going to talk to people about your little secret then? Denise: Which particular secret of mine? Sharon: Well, I know you have many but […]
46 Entrepreneurs Share Their Tips For Staying Motivated In Business
Today I wanted to share a great article by Lisa Parmley who is a great SEO mentor I myself follow. This is a different article from her and yet one that many business owners can relate to even if you don ‘t call yourself an entrepreneur! All businesses hit rough patches. You may run […]
How One Direction Had An Impact On An Unsuspecting 40 Something
Ok I admit it. I watch the X-Factor. In fact I even watch the Extra Factor directly after, which no intelligent woman my age and in her right mind should do. Now before you get the wrong idea about me, I love music… and marketing and branding… and if ever you want to learn […]
Recruitment Marketing – How Tesco Have Just Giving You A Signpost
Latest news last week was that Tesco made several of its marketers redundant. Interestingly, on the back of Michael Cornish being promoted to group digital officer and plans that Tesco have to recruit 150 people to boost its digital offering. And your point is Denise? Over the past few weeks we have […]
When Marketing Your Recruitment Company Gets Just Too Much!
A recent survey by Charterhouse reported that over 50% of marketers admit that they are dependent on third party agencies to help deliver their marketing campaigns because they don’t have either the budget or headcount to deliver everything they need. You can read the full article here on marketing magazines website. Marketing and its […]
What Igor Ansoff Has To Do With Your Recruitment Marketing
I know this might seem strange, especially if you don’t know who Igor Ansoff is. Let me explain more. I am lucky enough to be doing a job I love and getting paid for it. Even better, I get asked to train people in marketing and sales. A couple of weeks ago, I ran two […]
Digital Marketing For Recruitment Companies – The Three C’s You Must Not Forget If You Want To Get It Right
Digital Marketing for Recruitment Companies has taken many twists and turns over the past few years. Since the explosion of digital and social media, recruitment organisations are now using these mediums as a way of engaging with both clients and candidates online. Done correctly, content marketing for recruitment companies can be hugely successful. Done wrong and […]