Content Marketing Mistakes: Why You Need To Create Your Own Content
Today in part two of this series of videos on content marketing and social media mistakes. What I want to talk about today is the content that you’re creating and importantly how vital it is to create your own content. So often when I’m looking at social sharing that companies are implementing and I click […]
Content Marketing Mistakes: Are You Communicating The Right Impression For Your Brand
Hi, this is Sharon Newey from Superfast Recruitment and today, and over the next series of videos, I want to talk about content on social media, because it’s such a huge topic and a great opportunity for recruitment companies like yourselves to create brand awareness and generate leads. Last night I was on a […]
The Need To Nuture
Recruitment has changed significantly over the last few years. Clients and candidates don’t take our calls in the same way and as a ‘buying’ public we take time over making that purchasing decision. It doesn’t matter if it’s a new TV or taking that managers role in a new organisation We can either ignore it […]
The Secret Way To Make Cold Calling Work
Cold calling? Even the phrase ‘cold calling’ strikes the fear of dread into many a sane person, macho recruiters included. Contrary to popular belief. Cold calling isn’t dead and unlikely to be so anytime soon. As I am amusingly reminded by Sharon at every marketing presentation I make apparently I love to […]
Lessons On Knowing Your Craft From An Abba Tribute Band
Last Saturday we went to our village hall to an event- it was a band. In fact, drum roll we are even on the village committee! We live in a retirement village and when we ‘officially’ moved here we lowered the average age! It is a gorgeous place north of Manchester and on […]
Content Marketing Versus Content Writing
A subtle point when you read it on the page and yet, in practice, a huge one that can potentially devastate your results. The whole point of content marketing is to build relationships which lead your candidates and clients to a decision to work with you. Period. That is the difference between content […]
How Long Does It Take Social Media Marketing To Work In Recruitment?
This video was originally posted on Facebook and received, at the last count 4,250 views so we thought it was topical! Consequently, we are sharing it here too. Don’t you love it when the custom thumb nail is so flattering! #not [This is a direct transcription. Please excuse any typing errors.] Sharon’s been talking to […]
Why Candidates And Clients Aren’t Reading Your Blog Posts
[Please excuse any typing errors as this is a direct transcription of the recording for your benefit.] Today’s podcast is about why some of your blog posts are not getting read and importantly acted on by your potential clients and candidates. In today’s environment when it comes to online marketing and promoting your […]
Why You Need These 7 Specific Pieces Of Marketing Collateral
Transcription: [This is a direct transcription from the podcast please excuse any typing errors.] Marketing collateral is the topic of today’s podcast and post. Fact: It is a vital element of your marketing when it comes to promoting your staffing and recruitment brand. By the way to make sure you know when we […]
Why Most Recruiters Get Content Marketing Wrong
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Here is a bit of a social history lesson for you to put this week’s article into context. Cast your mind back to your school days and I am sure this will ring a bell for you. Across time there have […]