Well it’s over for another year! #BGT, as it trendily likes to be known. This year’s winners are a ‘boy’ band that specialise in musical theatre. They call themselves Collabro; quite clever really considering the band and their niche, (didn’t Simon Cowell have something to do with a similar band called Il Divo?!)
I am sure the eagle eyed, budding marketers amongst you will have spotted some key principles of influence; and marketing strategies that persuaded many brits to pick up the phone and vote-me included. Let’s be blunt about it; this stuff works.Marketing is all about influence and getting our ‘clients’ to buy into our brand.
Saturday’s winners Collabro managed to tick many of the boxes. Read on to find out more and reflect on how you can use them as you build your own brand.
Play in a market you have a chance of winning
Britain’s got talent was perfect for these guys; certainly not X-Factor! The series has been running for eight years and two of the most memorable success stories where; wait for it- classical singers. Remember Paul Potts the first ever winner and Susan Boyle?
If there is one thing about the residents of the UK we are pretty predictable when it comes to programmes like this.
What about you? Are you playing in the right sector? How specific are you? Is your recruitment marketing targeted at your ideal client or candidate?
Be committed to what you do
They certainly were. Musical theatre is hard to break into. These guys had been ‘trying’ for years. It wasn’t that they couldn’t sing. Maybe this was what they were meant to do. A slight twist on what they were doing earlier this year and the magic happened. They stayed committed to their goal to sing in the style that they loved. They had the vision; how it then panned out might have been different than they originally thought. Ironically now they probably have a much bigger opportunity than they ever thought possible.
How does this relate to you? Are you so focused on one aspect of your marketing that you have tunnel vision about the opportunities right under your nose?
Be confident and consistent
They were good; in fact exceptionally good. They had a confident air about them; harmonies, pitch perfect, the whole works. I suspect hours and hours of practise has honed that over the years. As ‘buyers’ we love people that are confident, people that know what they are doing and are totally clear on what they can deliver for you.
Is that the message that you communicate to your candidates and clients. Do they walk away from an interaction with you thinking they are in a ‘safe pair of hands’?
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