Email Marketing: Your Candidate and Client Goldmine
In this post and podcast, we are continuing our series where we answer the burning questions we have been asked during the year related to how to create more demand for your recruiting service. Today’s topic is email marketing. Why am I a big fan, and why do people in our Superfast Circle Membership get […]
Recruitment Marketing: Your Daily Client Marketing on LinkedIn
As we move towards the last quarter of the year and have that goal of ending the year strong, our minds turn to lead generation. We all want to end one year and start the next with a string pipeline. I was looking at some data from Neil Carberry at Rec the other day about […]
The Many Benefits of Marketing SOPs: Standing Operating Procedures
Last week we discussed the benefits of having marketing systems; you can access the post here. As you set up your marketing system, it does not take a genius to work out that there will be multiple moving parts, often delivered by several team members. The tasks aren’t hard, though; they do need to be […]
Are LinkedIn Ads Worth It For Recruiters?
This is Denise from The Recruitment Marketing and Sales Podcast, and today we’re talking LinkedIn advertising. This is specifically LinkedIn advertising around promoting you and your brand. However, if you’re new here, welcome; great to have you. Depending on when you’re listening to this podcast, if you haven’t signed up for our Recruitment Marketing Week, […]
Recruitment Marketing Actions This Summer
This week we are discussing recruitment marketing actions for our to-do list for summer and what we might want to focus on over the coming months. As we’re talking about the midyear and tasks over the summer, we have decided to do something we’ve not done for a while. We often would run physical events […]
Recruitment Marketing: The What and Why Of Authority Content
Last month we ran a live training class on creating a lead generation system for your recruitment company. We shared a process called The Lead Generation Triad which we have developed over the years; when you implement all the parts consistently, leads will arrive in your business 👍💥 One part of the process is the […]
International Women’s Day- Handling What Life Throws At You and Scaling Your Recruitment Company With Dawn Bannister
Today we celebrate International Women’s Day with an interview with one of our amazing clients Dawn Bannister the M.D. of KSB Recruitment. A thirty-year recruitment ‘veteran’, midwife, and innovative business owner Dawn has an amazing story to tell today as we celebrate IWD and all things that embrace Equity. Sharon: Hi, Dawn, and welcome to […]
Recruitment Marketing Questions: To SEO or Not To SEO ?
SEO was ‘THE’ thing companies wanted ten years ago. Then Google went off the wall with multiple updates and challenges to the SEO community and the shift in focus for many moved to social media. And now more SEO conversations are happening again as companies look for different ways to stand out in their market […]
Recruitment Marketing 101: The Need To Nurture Candidates and Clients
Lead generation is one critical area for any business. However, once you get those leads, they are not always ready to buy immediately. That is why being able to nurture both candidates and clients in today’s market could be the difference that makes the difference for you and your marketing this year. What Is Nurturing? […]
When You Haven’t Done Much Marketing Where Do You Start
Today I want to talk about where you start if you haven’t done much marketing. I know the market has changed significantly in the past couple of years. Many recruiters have had their best year ever as they came out of COVID, yet things are starting to shift now. Lead generation is on many people’s […]