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Today we celebrate International Women’s Day with an interview with one of our amazing clients Dawn Bannister the M.D. of KSB Recruitment.
A thirty-year recruitment ‘veteran’, midwife, and innovative business owner Dawn has an amazing story to tell today as we celebrate IWD and all things that embrace Equity.
Sharon: Hi, Dawn, and welcome to the Recruitment Marketing and Sales podcast. Thank you, first of all, for your time today. We are here in celebration of International Women’s Day and its theme of #EmbraceEquity
When I thought about who would be a great client to interview on IWD, you came to mind because of some of our conversations while working together.
Could you start by telling us about KSB Recruitment, and then maybe go back in time? As we are talking about Equity today, where did your journey begin?
Dawn Bannister: Firstly, Sharon, thank you. Thank you for inviting me along today. It is an honour and a privilege to be here, especially with, as you say, International Women’s Day and that of Equity. I feel like the universe guides it with the story I must tell. I am honoured to be here today, Sharon.
Dawn: Firstly, a little bit about me. My name is Dawn, and for those who don’t know me. I’ve been a recruitment business owner, and it’ll be 32 years next month.
I was obviously a child when I started this business!
We specialize in temporary and permanent placements across the U.K. for the catering and hospitality industry. That can be from the southwest up to the top of Scotland.
Having a business, sometimes people say if you could go back in time and tell your 12-year-old self, what would you say knowing what you know now?
If you look at me as a 12-year-old self, I would never in a million years have imagined I’d own my own business. I had a mum and a dad who grew up in a traditional, very working-class family in a market town with a small-town mentality, and I went to a traditional school.
My story starts at school because whilst my family was very traditional, I went to a school where I was badly bullied. Back then, in the early 1980s, bullying was not dealt with by the teachers, let alone anybody else.
I would fear going to school in the mornings. I would stress the bell ringing for the break. I would fear the bell ringing for lunchtime and going home again because my walk home would probably be my hair being pulled, punched in the back, kicked, and told I was ugly and all the rest.
Nobody heard me; nobody listened. I wasn’t seen, I wasn’t heard, apart from with these bullies. My life was really miserable. I lived in fear, which is no place for a 12-year-old to be.
My parents didn’t listen. I did what, I guess, instinctively, I could do. I reached out to be heard and became very naughty. I was a naughty child. I played truant from school. I’d go out and stay out late. I’d disappear. I would run away from home.
At the time, I was never going to surmount to anything in my life. I’d be lucky if I’d pass my CSEs, which they were back in the day. I had this label of being a naughty child, a label of somebody who would never achieve anything; I couldn’t even get into college to study hairdressing.
I’ll press the fast-forward button. I left home at 16 to fend for myself, and at 19, I fell into recruitment like many people do.
I fell into it in a job as a receptionist at a recruitment business. I really did love recruitment, and I worked seven till seven, pushed for promotion, which I got, and was trained to be a consultant.
This is where I met my ex-husband, Mike. We worked together for a couple of years in this recruitment business. We got married, had a baby, and were made redundant in March 1991.
I think we were at the height of the recession at that point. I remember interest rates were 15%.
Mike and I had been working for a recruitment business, and the chap that owned it had other business interests and, because of the state of the economy, wanted to focus on his core business, so he wanted to close this recruitment business down.
He said, “You’ve got a handful of temps working for you. Do what you want. If you want it, take it. If you don’t, then that’s fine.”
We faced deciding whether to be unemployed or take over the business.
We didn’t have a choice. I said to Mike, “We have to do this. We’ve got no choice.” We found an office in Birmingham, in Kensington House, shared with a photocopier. We had £37 in our pocket, and that was it.
Our company cars were about to go back, and on the next Monday, KSB Recruitment was born.
KSB stands for Kensington Staff Bureau, which is Kensington House, and the story goes with it.
Sharon, I need to tell the story with that: I will never forget that our temps would go to work. We would raise an invoice the following Monday. We would hand-deliver the invoice, and the next day they would raise us a check, which we would run to the bank and cash to pay our temp payroll for that week.
That’s how it built from there. I was pretty good by this point at survival.
Bear Grylls Eat Your Heart Out because I knew what survival was back then. Mike and I were formidable. We were a great team. We moved forward with this business, and it was important for us. We didn’t know what we were doing; it was very much on a wing and a prayer.
Sharon: Learn as you go. That’s very similar, isn’t it, for a lot of business owners. We learn as we go.
Dawn: Yes, sure. We certainly did learn as we went. We certainly did. Because I’d always had this label and this belief that I wasn’t clever, I was never going to make it in life, and I had to pursue this.
A: I was a woman in the early ’90s in business.
B: I was only 23, 24, so I was young. How on earth would I have the credibility to go out there and face companies, and business leaders and tell them how good we were at supplying temporary staff?
For me, it became the Wizard of Oz syndrome. The scarecrow didn’t have a brain and things like that.
I had to go and resource myself to prove to the world that I did have a brain, and yes, I’ve got initiative, and yes, I’ve got balls and big balls, but I needed to prove to the world and for my confidence as well, that I’ve got a brain.
I’d work with the Chamber of Commerce and people like that, but then I went and did an HNC in business at college, and I excelled in that and did really well.
Fast forward, I had another baby as well, on top of that.
We’d got some money coming in by then and started to grow the team. We’d got to four or five staff members by the mid-’90s. Then we were faced with a challenge with one of our members of staff whom we trusted implicitly, we found out she was being blackmailed, and she stole about £/S18,000 from us through the payroll.
That was challenging because she became a friend as well as part of the workforce, so that was hard. We’d go after new business, and we’d win new business.
We had some great clients. We’d lose clients because they signed a deal with Reed or Manpower because they were the big guys and could monopolize in terms of cost.
There were lots of challenges that we faced.
Sharon: In terms of how the company grew over time, I know that there was a time when you chose to take your career in a different direction, even after everything that you’ve just described you’ve been through, to go off and do something different. That’s an interesting thing to share.
Dawn: In ’99, I had another baby. That’s it, I stopped, but my inner drive was about serving others and how to deliver great service or be of great service to others. How can I serve, whether staff, customers, temporary workers, or whomever it might be? That was in-built in me. I’m going to rewind and fast-forward.
In 1999, we were one of the first recruitment businesses in the West Midlands to be successfully awarded the Investors in People Award. That was a real badge of honor for me.
Gaining this accreditation was a huge process that we’d had to go down to ensure we had the right processes and systems in place. Achieving that was just amazing.
Sharon: Massive.
Dawn: It was massive. Then early in 2002, by this time, we’d got to three branches and about 30 odd staff. We had an industrial driving team who, unbeknown to me, had spent probably at least six months working behind the scenes on lining their pockets and winning clients, winning candidates to take to a new business they took.
The staff left simultaneously and took it over to this other business. That was one of the biggest fights in my life because I was personally wounded as these were people that I’d looked after in my business. It took a long time to get over that, in terms of accepting it wasn’t about me, it was about their agenda, but they took the business for about half a million in gross profit. It made me angry and bitter, and the knock-on effect affected my marriage.
It was a factor in my marriage breaking down, which was hard with three children and a business.
To cut a long story short, we split the business. I kept Birmingham, and my ex-husband took the other two offices. Again, I had a different battle, a different fight, a different survival, but we worked through it and were okay. We were doing all right. We came through it all right. Then we were faced with another recession coming up.
Sharon: Before we talk about what I knew you went on to do. In hindsight, what were some of your key coping mechanisms?
Dawn: When I sit down now and look back, I was 20-odd years younger, so I had a lot more energy and fight, but for me, it did come back to that survival because the children were so young, and I had to provide the roof over their head and keep that going for them.
Where I am today in business, looking back and what keeps me going is having resources around me and surrounding myself with great people.
Having podcasts that I listen to. Meditation is a great friend of mine. I’m a big advocate for Meditation and mindfulness exercise. My spiritual journey and my spiritual practice are really big for me; Exercise, yoga and just about having the right people. I think one of the biggest, biggest things is being true to yourself. All those years, I was trying to be, I guess, Karren Brady.
I didn’t want to be Karren Brady, but Karren Brady was the managing director of Birmingham City at the time, and she had this amazing world.
Well, why couldn’t I have that? She was my role model.
Sharon: Was there an element, do you think, because I guess you and Karren, at that time, were very young women in key roles in business.
A lot of women at that age it was not necessarily the norm, was it? You were different. How much was that an element when you think about your childhood that you shared with those, and what you believed about yourself was driven by that need to prove yourself?
Dawn: Oh, 100%, prove it. Everything. Everything I did was to prove to my family. I didn’t want to put my head above the parapet. I didn’t want to be seen because I didn’t want people to poke me in the back or say, oh, here comes ugly again or whatever that bully might say that day. I was trying to be this business owner, business leader but not put my head above the parapet because of fear.
Ultimately, you’ve just got to overcome your fears.
You’ve got to find ways to overcome those fears because your limiting beliefs and fear stop you from doing the things you want to do. That brings me back to where I didn’t walk away. I structured the business in such a way in 2008 so that I could pursue something more heartfelt. Because the business world wasn’t heartfelt. My life didn’t feel authentic. It wasn’t the real me.
That’s when to answer your previous question, that’s when I moved away from the business. I could never have survived without the income coming from the business, and I went and retrained to be a midwife, which was such a privileged
In hindsight, what I can look back at and say is everybody loves a midwife. If I was truly me, then people, again, I was looking for that validation, people would love me because I was a midwife, so I wasn’t going to be faced with these bullies. It would help me to heal, I guess. It’s that external validation again.
Sharon: Of course.
Dawn: All I needed to do was build my internal validation.
Sharon: Interesting. I suppose when we think about the NHS and, let’s say, how that compares as an environment to the environment that you’d come from, what are some of the highlights of your experience there and some of the lessons perhaps that you had, that you brought with you in the next stage, which is the almost the third stage of, I guess, your professional journey?
Dawn: Wow. The three years of training were intense, and I met some incredible people. Truly, incredible midwives. The doctors, the midwives, the support workers, the admin team, and everybody worked relentlessly to provide that service to women and their families.
What’s sad sometimes is that people don’t see what goes on behind the scenes in the NHS. Midwife having a glass of water while she’s doing her notes is not a bad thing, but the management would say, “You’re not allowed a glass of water on your desk because the public see you sitting there drinking water or a cup of tea, and it’s seen as not professional.”
Which is crazy because that might be the only glass of water, a cup of tea you get.
There are things about the human element that is very much about the customer, but the human element of the staff, certainly in the trust where I worked, is lost, which is sad.
In terms of opportunities within the NHS, no matter who you are, what you are, or what your background, there are fantastic opportunities and career progression within the NHS.
I had some life-changing experiences regarding what I saw, which completely humbled me. It was an amazing, incredible experience, and I’m so proud I could do it. Do I miss it? Absolutely. Every day. Would I go back? Not a prayer.
Sharon: What then led you to leave something you care about? What led you then to transition into your business again?
Dawn: Certain events happened which, had they not happened, I probably still would be a midwife today. I want to lay that out. I may have started to progress, who knows, but ultimately, that’s where I would’ve been.
In November 2017, my mum had a massive life-changing stroke that changed my world from that day onwards. I had a period of time off sick to work out what was going on with mum.
At the same time, we had downsized the business to only catering and hospitality with only a handful of staff; but it ticked over and became a lifestyle business.
My accountant, who had been with us for several years at the same time, had real mental health issues unbeknown to me. He tried to take his own life simultaneously, as mum had a stroke.
It was one of those “whoa” moments where everything happens simultaneously.
I returned to the business because there was nobody to do the invoicing or the payroll. I worked five days a week in the business and then did my weekend shifts at the hospital to keep my midwife job going. Going to see mum at night because she was in hospital.
I did end up taking some time off sick, and in the end, ultimately, in the March of 2018, I left. I had to resign from the NHS. The business was in a mess. My mom was learning to walk again and talk again. That was a long road. I needed the income from the business to sustain my lifestyle, pay my mortgage and bills, and allow the flexibility to look after my mum; It was a no-brainer.
I always thought I would go back as a community midwife, even if it were a weekend. It was always going to be short-term back in business.
I returned to the business in November 2017, and we are in 2023 with over 900% growth!
Sharon: Wow. 900%?
Dawn: 900%, yes
Sharon: Let’s say, when you came back in that November 2017, what were some of the goals, let’s say, at that point?
Dawn: It almost was like being back in 1991. It was to be able to pay the temp payroll and invoice the clients and get the money in. Everything was left in such a mess with what Andy had done. I am grateful to him for what he did.
I’m sad that he couldn’t be honest and talk to me about it, but I am grateful because I wouldn’t be back here if he hadn’t done what he’d done. I do feel that that was something that happened for me, not to me.
It was about survival, and then it was, let’s get through. It was week to week. In early 2018, I got involved with the amazing Nicky Coffin and talked to her; she helped me with my mindset.
We had a mindset session, and then I think, early in 2018, I got involved with you and Denise, and Superfast then, to start formulating a plan for how we will grow this business.
What’s the potential? If I’m back, I’m going to make it happen. I’m going to do something with this business.
It’s been a long journey dealing with my limiting beliefs, insecurities, and fears. Sharon, how long have you been asking me to go on video? Probably two years. To finally say-
Sharon: Maybe a bit longer.
Dawn: Probably, put my head above the parapet and say, “I’m not scared anymore. I’m not scared to put my head above the parapet and stand up and say in the face of adversity; I made it.”
Sharon: Several times, when you think about all the challenges you’ve overcome now, do you remember that first time we met in person and had that strategy day? Do you remember something that you said to us as a goal?
Dawn: I think 1.1 million, wasn’t it? I don’t know. I know that Denise said to me, “You will do 3 in 3,” and I did.
Sharon: Absolutely. I think it was 1.1 was the first goal. Then that’s when Denise said, “Do you know what? How about this, 3 in 3?” That happened. It’s almost like you came back into the business. It wasn’t in 1991, and it’s like rebuilding. What were the key challenges and lessons from that, and how have you overcome them?
Dawn: Wow, I guess the number one would be the big C, wouldn’t it; COVID?
Sharon: Absolutely.
Dawn: In 2018, we doubled what we did in 2017. 2019, we did slightly more; I can’t remember the exact figures. I know it was over 1.2 million because I took the team to Disneyland Paris to say thank you.
We had an all-expenses-paid trip for the weekend to Disneyland, Paris and had an amazing time. Then we were growing and focused. We had 90-day plans.
Our marketing was going great; we were designing lead magnets and testimonials and did great marketing work with you guys, and we were also moving offices.
We all fell off the cliff in March, didn’t we? When Boris said, that’s it.
We furloughed all the staff, and John and I worked relentlessly throughout COVID. I was in the office at home, and he was in the conservatory.
We looked at; how we can pivot. Catering in hospitality was one of the biggest affected sectors. It was gone. I was looking at the call centres and how they were doing the COVID; how could we get into that?
The fruit pickers were another one. We went along the journey for our gang master license. Gosh, that was tough.
Sharon: I remember.
Dawn: I don’t think I’ve ever been through anything as so tough. My goodness. That inspection was hard, but we got it. There’s nothing I’ve gone after in life that I have not achieved when I look back. If I want something bad enough, I will get it. Legally, obviously😂
Sharon: Glad for clarification there.
Dawn: For clarification purposes, legally, I don’t do illegal. We’ve had tax inspections. We’ve had B 18 inspections, and we’ve had gangmasters licensing inspections.
We’ve had a major client who refused to pay the bill. It was £250 grand at Christmas. That was nail-biting, but we finally got the money, thank goodness. We’ve had the threat of losing one of our big clients; We’ve had many things happen that we have got through.
Everything that happens now I have a mindset which I’ve worked through around when several big things happen at once; I know it is the breakdown before the breakthrough.
Sometimes I don’t welcome them, but I embrace things that happen.
Ultimately, I know that there will be a break. I’m up-levelling, and there will be the next part of my journey; the next season is coming.
At the moment, I’m having a bit of a breakdown before the breakthrough because there’s stuff going on.
Sharon: There’s another level?
Dawn: Yes, there’s another level coming. I’ve always had a relentless determination, never
ever to fail.
I might moan, whinge, and cry but dust myself down and return stronger. Whether male or female, you must be pink-green with yellow spots. If you want something in life, go get it because nothing can stop you if you’ve got the determination.
I’ve got a business now, whereas as a midwife, I could be kind to people. I could be seen and make a difference in women’s and families lives.
I’ve brought that back to KSB.
Business doesn’t have to be about how much money you can make or the next deal or big thing.
It can be heartfelt.
My business, I can honestly sit here and say, is truly heartfelt.
My staff have Meditation Wednesdays by Carrie at Serendipity Wellbeing. She is fantastic. She does meditations for all of my team. We have that every Wednesday, every month. We have our massage lady who comes in, and the staff have a menu.
They can pick what massage they want because, for me, mental health is really important, and you look after your staff, look after their mental health or help them to help themselves because you need to empower people, and then as you help them, they help you.
One of the things that I’d like to say today is the theme of Embracing Equity for International Women’s Day; my business truly already embraces that.
Becky, my marketer and I are about to launch our community page, our community hub for the outside world. The staff want to call it Aston, but I’m not sure my ego will allow that.
The community hub will help resource people like me who think I will never make it in life. I haven’t got any qualifications. I am rubbish.
I’m going to go and smoke pot, I’m going to take cocaine, I’m going to steal. Right? Because I could have gone that way.
Sharon: I think all those things can impact us, and there are so many people who get so far down their journey, particularly women who experience imposter syndrome. It doesn’t matter whether it’s somebody starting out, someone that’s more mature, that has experienced success, is constantly coming up.
Dawn: Oh, I had imposter syndrome in abundance in my 20s. It was a male-dominated world. Every client I saw was an ops director, a man, and the manager at Barclaycard was a man. They were always men that I was up against.
They were always nice to me; surprisingly, it was women in H.R. who weren’t. Maybe they were suffering from imposter syndrome as well.
Sharon: Yes. We don’t always hold each other and raise each other up, do we?
Dawn: Yes. Which I found really weird. Really strange. Again, the ’90s were a peculiar time anyway. Going back to facilitating Equity.
Everybody, no matter who they are, has a chance in life. Our page, our hub, will have resources from people who can help with money, and finances, help with mindset and help with Meditation.
I want to be able to offer what I offer to my internal staff to the external world. KSB will enable me to take that next step in the world.
Sharon: Is that something you have created as a resource hub for the hospitality industry and the people you’re working with, or is this going even wider than that dorm?
Dawn: It’s going to go wider than that. Initially, we’ll roll it out to our database of clients and candidates. Hopefully, through the power of social media, then we will roll it out to anybody. Sharon, it’s been worth it if it makes a difference in one person’s world.
It will have all the telephone numbers for Women’s Aid Refuge, Mind, Samaritans, and places like that. People always know where they can go. Google’s great, but having everything in one place is useful. It is about being kind.
Sharon: It is about doing business differently and being able to contribute. I know just through some conversations we’ve had with you and Becky about this really important project that marketing will play a key role, and you’ve been able to communicate that to your clients and candidates and then more widely.
You mentioned earlier perhaps the role that marketing had played amongst several things that had helped you rebuild KSB.
Can you share your thoughts on its role and how it has helped the business? I’m sure people listening and thinking about their marketing would be interested.
Dawn: I think marketing goes hand in hand with what we do going forward, or certainly for the past few years.
It’s as essential as having a mouse for your computer. It’s enabled us to look at the bigger picture of the business world to analyze the business strategically to say, look, where do you want to go as a business, but ultimately, how are you going to get there?
How will you demonstrate to your clients or prospective clients how good you are? We do that through testimonials, case studies, surveys, and all through the work we do alongside the Superfast team and Becky, our internal marketer.
You put a lot of work into many things behind the scenes.
Marketing is one of the top things that, as a business, you’ve got to do. You must get in front of your customers with the right marketing collateral. We’ve got some great case studies that we’ve written and turned into a glossy brochure we can download and send to the client, but it’s all about being visible and seen.
What’s the next step? It’s not just social media; what do the customers think about us? What is our brand? The brand is really important.
When you look at our colours, the colours behind us on the marketing board today flow nicely with those on our website, our CRM system, and the colours in our office.
Everything is streamlined, and it must be that brand. Becky, she’s fantastic. Sometimes, we lock heads over certain things, but ultimately she’s fantastic.
Sharon: Different opinion is good. It’s about debate and challenging what’s going to work.
Dawn: One of the things I love is the six-week sprint we do, which you introduced to us as a process in the marketing training we go through with you and Denise. We can look at six weeks of targeting a particular industry. Having all these almost signposts within our marketing toolkit.
We have so many resources available to help win new business because the message is always the same; streamlined, consistent, and branded.
Marketing, for me, goes hand in hand with business growth. People talk about sales. Well, you can’t sell unless you can market your business first.
Our website is one of the most interactive in how it adds value; when I look at other hospitality recruiters.
It’s always updated. Which means we’re always appearing on those Google searches. There’s always a new blog or a new story.
When I look at our competition, they haven’t put a new blog on since early 2022, which doesn’t help their candidates and clients.
In a competitive market, you have to keep on point and know what is going on in the market to serve your sector. That’s what I feel my marketing team, which you are part of, does.
Sharon: It is interesting to hear you say that because one of the things that we often talk about with Becky and other members in Superfast Circle is the consistency of marketing. When it’s not consistent, there’s a message that we don’t realize we’re communicating through that inconsistency.
I know that for Becky having access to all the content saves her so much time because she’s part-time as well, isn’t she?
Dawn: We have been working together since 2018, and it is a testament to;
A: how well we work together.
B: The content you guys are always on point, and you’re always updating your material. Denise does a fantastic job in her writing and the content that she sends to us. Becky can tailor or pinch bits out of it and use it in her material.
I know I couldn’t attend the event last year, but the SFC events are always fantastic. They’re always on point. They’re always absolutely up to date with what’s happening in the real world.
Which is vital because sometimes she can get lost in it all.
Sharon: Let’s say there is someone in the early days of setting up and leading their recruitment company who is perhaps having some challenging times right now because we are still in an uncertain recovery phase depending on the sectors people work in.
What would be some of your key messages to people?
Dawn: Yes, the first one has got to be, don’t give up. Don’t, don’t, don’t give up. Ensure that you’ve always got a sales funnel.
One of the key things that I learned from you guys, Sharon, was your funnel. You’ve got to keep feeding it in from the top. Don’t be reliant on one single customer because that has the potential to move on for whatever reason. Always ensure you fill in your bucket and don’t let it leak!
You taught me well.
Don’t do it alone. Don’t be a lone ranger. Ensure that you are compliant. Compliance with HMRC. With the employment agency’s standards. Human trafficking, people trafficking, that’s something that’s big out there at the moment.
Know your rules and regulations and live and breathe them, but don’t do this alone because it is a minefield.
If you want to grow a business, enlist the help and support of experts around you. Richard Branson, apparently, according to a podcast I listened to the other day, didn’t know until only a few years ago the difference between gross profit and net profit. People will go, “Really?”
Sharon: Really?!
Dawn: You know what, he never needed to know because he had the experts around him. Who said, “This is how much money we’re making.” He was fine with that. He will say he built a business or has become a billionaire and built businesses by having a team of successful people around him in terms of experts in their field.
That’s the message I want to share. It’s great being a business owner, but you cannot be a master of all because you will be a master of none.
I use analogies all the time, as you’ve gathered. Ultimately, you’ve got to buy in the expertise, and buying in your expertise has been an investment well worth making, as it was with Nicky Coffin.
She’s an amazing advocate in a different space than you. What she does is fantastic, but you must buy in that expertise. Please don’t do it alone and be brave. Stick your head above the parapet and break through the fear.
Sharon: Nicky is a huge reason why we entered the recruitment space.Having worked with Nicky for so many years, helping her and her clients with marketing and through Nicky, how we met.
We work together collaboratively and are kind to each other. I remember seeing a quote somewhere about how we can lift each other up together, and we can all grow, and we don’t have to have that competitive mindset that I know some people have.
I guess we bring our conversation to a close because I appreciate your valuable time.
I want to say thank you because you and I have the odd glass of wine or G&T, and I’ve learned more about you and your story today.
For anybody listening, it truly is an inspirational story because when you think about the hurdles you’ve overcome on multiple occasions, it has made you successful.
When we think about Equity as we celebrate women, I think of your phrase Dawn about building self-belief.
Dawn: I was going to say in there, Sharon, you’ve got to develop yourself. I have done an awful lot of self-development work. Working on myself externally and internally, and you have to do that work on yourself. Again, going back to the community hub, that’s what hopefully I’ll be able to resource people to do that, but I’m only where I am today because I’ve done that work.
You have to face your fears. Years ago, my ex-husband made me go to Tony Robbins and unleash the power within, and I walked along those hot coals because everybody else did it, but I did it. I faced the fear, and I did it. That’s what you’ve got to do. You’ve got to believe. If you don’t believe it, fake it. Pretend you believe until you truly do believe.
Sharon: It’s funny; you mentioned Tony Robbins because he will be in Birmingham this year.
Doing UPW, which we’ve both done. First time since COVID and supposedly the only gig in Europe he is doing this year.
Interestingly, you share that because reading his book, Unleash The Power Within, was my first personal development book. When I left corporate as I was setting up the business, I also walked those hot coals down in London!
Dawn, thank you for sharing your story and being so honest with us because it fits so lovely into the theme of International Women’s Day, and I know that it will inspire many people, not just women. Thank you for sharing, and thank you for your time.
Dawn: You’re more than welcome. As I say, Sharon, it’s been an absolute pleasure and a privilege, and I hope we can work together for many more years to come.
What Next?
To learn more about #EmbracingEquity and International Womens Day, click here.
To find out more about Dawn and KSB Recruitment, click here.
To find out how we can help you get results like Dawn and the KSB Recruitment team, book a call with us here.
