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This week we are discussing recruitment marketing actions for our to-do list for summer and what we might want to focus on over the coming months.
As we’re talking about the midyear and tasks over the summer, we have decided to do something we’ve not done for a while. We often would run physical events in the past, and people came along, and in a day, we would teach an overview of where to get started when it came to marketing.
This year we have decided to take this online and run Recruitment Marketing Week over five days an hour each day starting on June 26th at 1 pm BST and 8 am EST.
You can register here for Recruitment Marketing Week
There are workbooks and frameworks to download, and every session will be recorded for you, which we will give you access to for up to ten days after the event. There’s plenty of time to do a deep dive. We’re going to
Let’s get back to what we need to be considering when it comes to the summer period for those of us in the Northern Hemisphere; for those of you in the Southern Hemisphere, I know that it’s mid-year for you, but many of you, the financial year is changing.
Of course, this process you can use at any time. I wanted to cover several things to action over the coming weeks as we go through June, July, and August, and we move into September so that you’re prepared to finish the year strong.
Don’t slow down in summer!
We were talking to one of our clients a few days ago about how you might think business development would get easier and easier when you’ve been around a long time.
Unfortunately, it doesn’t 🤦♀️
You still have to have your foot on the gas and consistently do outreach because we are in a different market. It’s much more competitive, so ensuring that we’ve got things planned and in place, as we move forward is key.
Analysis: Where Are You Now?
What’s the first thing you want to start doing? It’s exactly what I’m referring to now. It’s reviewing where you are now versus your original goals.
- Has the year panned out as we wanted?
- Is it better than we thought?
- Is it worse than we thought?
- Have we maybe not anticipated that there would be a shift and a change in the market?”
As I say, maybe you’ve taken your foot off the gas. What I would do, first of all, is ask, “Are we doing okay? What are we doing, and what are we not doing?”
This leads to what is working and what isn’t working.
Because of this, the first thing to look at is, “Okay, where are we doing well? Where are we doing not so well? Where are we against our goals and objectives? Where are we against the company vision?” If we need to make some changes that these areas that we set out at the beginning of the year are still important to us, then what do we need to do to rectify them?
That would be the first thing because it’s easy to stick your head in the sand and think, “Oh, everything is all going to come right.”
Will it be if you don’t take some action?
Getting Ahead For The Final Third
The other thing is to get ahead for autumn. For many people, that period, that last third of the year from September to December, is a really busy time. You don’t always seem to get enough hours in the day. For some reason, across the summer, we do seem to get a few more hours in the day; sometimes, we’re not quite as busy-so how can we use that time?
What do you need to get ahead for in autumn? It might be that you’ve got events or trade shows you are involved with or want to kick off several campaigns.
We run campaigns in September, October, and November. I am now getting ahead with the campaigns ready for that period when I know it will be really busy.
We also tend to onboard new clients into Superfast Circle at that time of year. We run a Superfast Circle physical event with presentations which we need to get ahead with.
We already have campaigns in our email system that will be going out in July and October because I’ve created them ahead of time; That’s something to think about.
What campaigns would I like to run?
We were on a Superfast Circle call today and talking with one of our participants who was planning their next 90 days with a particularly focused campaign.
They wanted some help and support around that, which obviously is part of our process.
They are thinking ahead already.
Connect With Your Current Connections
A question what are you doing with your current connections?
When did you last do an audit?
When I talk about your current connections, they are everywhere.
- They’re going to be in your database; they’re going to be in your CRM and personal email system.
- Maybe they are a cold list you downloaded from somewhere or bought that you’ve never done anything with.
- They are all your LinkedIn and other social channel connections.
One of the things that always fascinates us is how many people you probably are connected to on LinkedIn that you don’t leverage.
There was one particular client we were having a conversation with, and by the time we’d added up the number of people, it was him and his business partner, and they worked together.
By the time we’d worked out how many connections they had on several channels, it came to something bonkers like 60,000 or 70,000 connections.
I appreciate that not all of those will be ready to act now, and they are such an untapped goldmine.
Remember that when you’re running email campaigns, you can also run a campaign through LinkedIn to these individuals, which would make a difference for you.
One of the things that we are doing with our Superfast Circle members, we’ve got a challenge going on at the moment, and it’s around converting current connections. We’ve got ideas and strategies that we’re sharing with people. We’re working with them so they can leverage what they have and be in a position where they don’t have to press restart as the summer ends.
What if you didn’t have to do that through the next few months?
Build New Campaigns
Campaigns, I’m sure many of you are already running campaigns.
Are you analysing them?
What’s working? Could you tweak something? Does a bit of copy need to change? Has your messaging changed on your website?
Is your new business persona your new avatar? Are they different?
Consequently, do you need to alter what you’re currently doing? One of the things I always like to think about is, “What new campaigns am I going to run at the back end of the year?”
What about a new candidate campaign for you, a new client campaign?
While you maybe have more headspace in the next few months, what could you be doing ready so that you kick things off in September?
So that you are the person who is already ahead of the game.
Here are some ideas.
Get Ahead With Content
What is a new candidate campaign that you might want to run? What is a new client campaign? The other couple of things that I like to do is I like to get ahead with graphics.
We have somebody that creates our graphics for us. We have two people that we work with. We’re getting ahead with some of the graphics we will need.
Then also, to get ahead with content, what content do you need? Our Superfast Circle members get the majority of their content from us.
I’ve already planned all that out until the end of October.
They know exactly what content they’ve got, and they can create campaigns around it. For you, what do you need to do at the moment?
If you’re thinking about email campaigns, if you’re thinking about other things that you might want to be doing on social media, maybe different advertising that you’re doing, then now is the time to get all those things together.
A to-do list for you to be covering over the summer. I want you to do it now so that you can get ahead.
How We Can Help You
Our Superfast Circle members get multiple campaigns they can use from us throughout the year. Would you like to find out more?
Then grab a quick call with one of us here.
See you next week!
Thanks
Denise
