Recruitment Marketing 101: The Need To Nurture Candidates and Clients
Lead generation is one critical area for any business. However, once you get those leads, they are not always ready to buy immediately. That is why being able to nurture both candidates and clients in today’s market could be the difference that makes the difference for you and your marketing this year. What Is Nurturing? […]
When You Haven’t Done Much Marketing Where Do You Start
Today I want to talk about where you start if you haven’t done much marketing. I know the market has changed significantly in the past couple of years. Many recruiters have had their best year ever as they came out of COVID, yet things are starting to shift now. Lead generation is on many people’s […]
How Superfast Circle Helps Recruitment Marketers- Becky’s Story
Becky Crowther is an experienced marketer and is in the unique situation of being a Superfast Circle member on two occasions. Originally pre the birth of her daughter, working with a recruitment company with over fifty employees and now as a part-time marketer. In this case study, Becky shares her experience across both companies. First, […]
The 10 Logical Benefits of Content Marketing For Your Recruitment and Staffing Company
Before we start, there are a couple of things that will be useful for this whole process. [First, remember this is a direct transcription for your benefit, so excuse any rogue typos.] I did mention them last week, but I’m going to mention them again, just in case you haven’t grabbed them. If you’ve not […]
Factoring In The Buyer’s Cycle To Your Recruitment Marketing Plan
One of the ups and downs of sales and marketing is that, unfortunately, our customers, as a recruiter, your clients and candidates, may decide not to purchase your services immediately. The harsh reality is; that they will purchase on their time scale. Unfortunately not yours or mine. Let’s talk about customer buying cycles and people’s […]
Creating a Recruitment Marketing Strategy
Today, we’re talking about creating your recruitment marketing strategy because, as we all know, for things to happen in our life, we need a plan, and not only just a plan, but we also need a strategic plan, so we can work out where we are now versus where we want to be and how […]
Recruitment Marketing Content: What Is The Best Content To Post on Social Media
Following our previous blog, we have established that Social Media is very important in marketing activities that help generate leads. Particularly where you are looking for new candidates and clients and want to fill your pipelines full of people to talk to. In today’s blog, we discuss two things. The first one is pretty easy, […]
What Social Media Platforms Should My Recruitment Company Use?
As we continue our series of going through some of the fundamentals of Recruitment Marketing, today’s topic is about social media. Back in the day, I used to have a bit of a battle with people trying to persuade them that social media will only get bigger and you must be where your candidates and […]
Recruitment Marketing and Sales Maps
[Excuse any strange typing errors; this is a direct transcription for your benefit.] This podcast is part of the audio recording from our consistent lead generation video masterclass. If you would like access to the entire video series where we share our framework for making marketing work in your business then go to this page […]
Is Your Positioning Losing Placements For Your Recruitment Brand?
A lot has happened in the marketplace over the last eighteen months. We’ve had multiple conversations with our clients around what they now want to do, the candidates and the clients they want to attract. [As usual, excuse any weird typing errors; this is a direct transcription for those of you who prefer to read.] All good news provided you […]