Podcast

How to Measure Marketing Effectiveness

[Please excuse any typing errors. This is a direct transcription.] How to measure marketing effectiveness? Ummmm…marketing and measurement; two subjects that often don’t go together; do they? Marketing is about creating a demand for your product or service and the

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Podcast

How to Become an Authority in Your Recruiting Sector

Transcription: [Please excuse any typing errors this is a direct transcription.] Like most buzzwords, thought leadership and authority marketing is a misused and misunderstood term.  To confuse you even more it’s also referred to as authority positioning too! But what

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Podcast

3 Ways To Generate Client And Candidate Traffic

    Show Notes For This Podcast   0.40- 3 ways to generate traffic 1.50- Want more clarity and direction? 2.55-Traffic is the first step to engagement 3.18 -3 traffic channels 3.44-Free traffic (well sort of!) 4.15-Your current contacts #goldmine

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