Is consistent lead flow an issue in your recruitment company?
Picking up the phone, scouring LinkedIn and reworking old contacts is one solution to bring in qualified clients and candidates, and let me say it still works; though there is a ceiling to how scalable it is if you are serious about growth.
What then?
Automation? This needs some clarification mind you, though let me explain why the word is on everyone’s lips.
A couple of weeks ago I presented at an event, full of recruitment owners who were serious about growth. All where expanding their teams and looking for ways to systematise their marketing.
They got the concept that new recruiters meant more mouths to feed financially and with…………..qualified leads to contact and therefore play their part in growing their recruitment organisation.
Let’s get back to that automation question and how it will help.
I am sure we have all been at the end of good automation haven’t we?
I buy a particular brand of makeup online and receive regular emails telling me about new nail varnish colours for every season etc etc.
It was my birthday last week and I even had a special email with 10% off. The images in the email were all similar and complimentary to items I had bought in the last few months; very clever.
This is high level automation which I am sure we would all love to implement in our organisations.
Let’s start with the basics first that are proven to deliver.
How can we get started in recruitment…..?
There are multiple ways to do this and it starts with building a marketing funnel (watch out for an email next week as we are running a subscriber only webinar in a couple of weeks on this exact topic.)
The first key place to start is your website.
Turning your recruitment website traffic into qualified email leads is something every successful recruitment owner needs to be able to do.
Some people will visit your website or carry out a job search, be totally convinced of how awesome you are, and pick up the phone right away…
However in most cases a little more nurturing is needed to turn cold traffic into raving fans.
That’s why getting people onto your email list needs to be a part of your marketing strategy. Because then you can build a relationship and make them offers #yourrecruitingservice
You are going to need a few things first.
- An email marketing service to deliver emails ( your recruiting software might be capable of this)
- A way to grab emails the jargon word is an optin. You can see this in various formats on our website. If you visit our home page or sidebar you can’t miss it!
- A giveaway that is something of value to your candidate or client
- A follow up process
There is more detail around this of course and this is a simple process that works consistently and it will become the foundation for all your marketing funnels.
The good news is that few recruiters utilise this as a strategy; which means the market is open for you. I know of recruitment owners who have embarrassingly admitted that they have a database of 10,000 contacts that they have never done anything with. Terrible at one level and happy days at another, because there are plenty of ways to warm these boys and girls upJ.
Intrigued? Excited? I hope so because this is the new way of marketing that will make you stand out from the crowd.
Important
As an ambitious recruitment organisation, THE marketing strategy to master is email marketing. It will consistently deliver both candidates and clients.
In a special complimentary training Webinar, we give you the template for writing emails we use for our clients and the exact 4 campaigns that are working now.
You can register here.
