Lapsed Clients=Untapped Profits
[ Please excuse any typing errors as this is a direct transcription from the video. ] Hi its Sharon Newey from Superfast Recruitment. Today I want to talk to you about the untapped profit that past clients could be adding to your recruitment business. A quick story first. A couple years ago we were […]
Are You A (Thought Leader) In Your Sector?
Transcription: (This is a direct transcription please excuse any typing mistakes.) Like most buzzwords, thought leadership is a misused and misunderstood term. To confuse you even more it’s also referred to as authority positioning too! But what is it really? And why do you need to have it as part of the marketing […]
The True Advantage of Specific Targeting
[This is a direct transcription. Please excuse any typing errors.] I wanted to shoot this brief video because I’ve been having a number of conversations over the last few days about one particular area, and I’ve also spoken to two very excited members of two different dominate your sector boot camps on this exact […]
Why You Need To Give Your Clients and Candidates Some TLC
In a recent webinar we ran I talked about a great marketing strategy that will help any business owner maximise their revenue from potential prospects and suspects; in other words your clients and candidates. It’s about sharing the love, you know TLC (tender loving care). The jargon name is nurture campaign marketing and it’s the […]
How Do Your Candidates And Clients Use Digital?
Transcription: (Please excuse any typing errors.) Though I am quite creative, I am also a great lover of digital trivia; facts and figures. Something that came to my attention a few days ago was that 50% of the population is currently under 30. That means that these are classic Gen Y or millennials […]
Marketing Ideas For Recruiters – How Not To Connect With Candidates
Transcription: (This is a direct transcription please excuse any Typo’s.) As we come to the end of the year we begin to reflect on what has worked in 2014. What do we need to keep on doing to keep that growth going? What hasn’t worked and what do we need to […]
How Are You Performing In The 4 Key Functions Of Your Business?
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) As I record this podcast we’ve got about 3 months left to the end of the year. It’s a good time for reflection and to think about how you may or may not be performing in the 4 key functions of your business. […]
How Are You Using LinkedIn Groups?
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) LinkedIn Groups – quite an untapped little gold mine for recruiters on many different levels and that includes search capabilities but also it includes how you use it as a marketing, positioning and branding tool for you and your recruitment company. […]
Commodity Or Consultant
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Are you a commodity or are you a true consultant? As a recruiter, you have that word ‘consultant’ in your title. That’s the topic of today’s blog post and podcast. We answered a question for Jane last time around LinkedIn company pages […]
The Buyer’s Cycle
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) One of the ups and downs of sales and marketing is that unfortunately our customers; as a recruiter, your clients and candidates, may decide not to purchase your services straight away. The harsh reality is; that they will purchase on their time scale. […]