The Marketing Tech Stack Your Recruitment Company Needs
As I record this, in a few weeks in the UK is one of the biggest trade shows for the recruitment industry, and that is Rec Expo. It’s happening in Birmingham, where many service providers in the tech field appear so you can look at all their kit, how it works and how they might […]
Recruitment Websites 101: Business Blogging To Build Your Business
This week, we’re continuing our series on how to leverage your recruitment website. We’ve talked about your About Us page and your homepage, and this week, I want to talk about your blog; And how that can truly build your business in a way that many people don’t appreciate. Your blog can be a great […]
The Art of Building and Retaining High Performing Recruitment Teams An Expert Interview With Katy Green
Continuing our April series of guest podcasts, I am delighted to introduce and welcome the fabulous Katy Green from Centred Excellence as a returning guest. Katy has 23 years of experience in the recruitment industry. Following a successful career with Aspire, where she became MD of Aspire Digital, Katy joined Centred Excellence as Nicky Coffin’s […]
Maximizing Client Revenue Miles Lloyd Expert Interview
Miles and Sharon discuss the importance of maximizing client potential in this podcast conversation. Miles shares some of the strategies he implements with his clients as part of their growth plans. He explains the importance of: Building strong client relationships The risks of having too much business with too few clients Adding value to […]
Recruitment Marketing: The What and Why Of Authority Content
Last month we ran a live training class on creating a lead generation system for your recruitment company. We shared a process called The Lead Generation Triad which we have developed over the years; when you implement all the parts consistently, leads will arrive in your business đź‘Ťđź’Ą One part of the process is the […]
Search Engine Optimimisation: An Update For Recruiters
Search Engine Optimisation; a dark art or something that will help you generate more website traffic and leads? It is something that is debated in may marketing circles, especially when you consider the fact that Google constantly changes what it’s looking for from content creators and companies on the web. Though Search Engine Optimisation or […]
How Value-Based Marketing Can Help Your Recruitment Business Grow
Value-based marketing and the recruitment industry? Let me explain the connection for you. We don’t need to tell you that the recruitment industry is exploding. If you were in business in 2016, you would have seen the number of companies go from (an already high) 29,000 to 40,000 in 2019. That’s an extra 11,000 in […]