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This week, we’re continuing our series on how to leverage your recruitment website.
We’ve talked about your About Us page and your homepage, and this week, I want to talk about your blog; And how that can truly build your business in a way that many people don’t appreciate.
Your blog can be a great source of lead generation, which is a continual challenge for recruiters across the globe.
[If you haven’t accessed our Lead Generation training which is now available on demand, you can grab the recording here.]
The Many Benefits of Blogging
Blogging has proven to be a highly effective strategy for B2B businesses. Here are several key pieces of data and evidence that show the impact of maintaining a business blog:
Increased Traffic
According to a HubSpot survey, companies that blog receive 55% more website visitors than those that don’t. Blogs act as additional indexed pages on a company’s website, which boosts its visibility and SEO performance.
Lead Generation
The same HubSpot report found that B2B companies that blog generate 67% more monthly leads than those that do not. Blogs provide a venue for businesses to demonstrate their expertise and provide value, which fosters trust and encourages potential clients to engage further.
Consumer Trust
A study by Demand Gen Report found that 47% of buyers view 3-5 pieces of content before engaging with a sales rep. This means that a blog can be vital to establishing trust and authority with potential customers before they ever make contact.
Long-Term Results
A report by HubSpot showed that 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. Well-crafted blog posts can attract new visitors months or even years after publication.
Social Media Engagement
Blogs provide fresh content that can be shared on social media, which can help increase a business’s reach and visibility. According to the Content Marketing Institute, LinkedIn is especially effective for B2B marketers, with 97% using the platform to distribute content.
Remember that for a blog to be effective, it needs to be updated regularly with high-quality content that’s relevant to your target audience. Simply having a blog isn’t enough — it must be a key part of your overall content marketing strategy.
Thanks
Denise
How Can We Help?
As part of Superfast Circle, you get access to all the blog content you need as a small recruitment business. Would you like to know more? Then book a quick demo with one of us here.
