The 10 Logical Benefits of Content Marketing For Your Recruitment and Staffing Company
Before we start, there are a couple of things that will be useful for this whole process. [First, remember this is a direct transcription for your benefit, so excuse any rogue typos.] I did mention them last week, but I’m going to mention them again, just in case you haven’t grabbed them. If you’ve not […]
Getting More Candidates To Say Yes To Giving You Testimonials
Today we are talking about social proof and testimonials, specifically, getting candidates to say yes when you ask for testimonials or recommendations. Anyway, I’m going to get into that in a second. If you have not downloaded our marketing checklist, please do that, as planning is always critical at this time of year. Go along […]
10 Marketing Mistakes Recruitment Business Owners Make
Let’s talk about marketing mistakes recruitment companies make, especially micro and smaller SMEs in the sector. I’ve got 10 of them today. These are the mistakes that come up repeatedly with people when we first have a discussion about improving their marketing. From not having an action plan to ‘trying’ to copy a corporate they […]
D.E.I., The Recruitment Sector and Your Marketing: An Interview With Jo Major
Background Jo Major has a twenty-year+ career in the Recruitment Industry behind her. Her work has helped to grow businesses, schools, charities, and enterprises and has shaped the careers of some outstanding humans. Jo has developed strategic D&I, Social Mobility & C.S.R. programmes that build and improve recruitment agency culture, engage employees, attract […]
Is Your Positioning Losing Placements For Your Recruitment Brand?
A lot has happened in the marketplace over the last eighteen months. We’ve had multiple conversations with our clients around what they now want to do, the candidates and the clients they want to attract. [As usual, excuse any weird typing errors; this is a direct transcription for those of you who prefer to read.] All good news provided you […]
Lessons Learned From Recording 300 Podcasts
I thought it might be good to share a few thoughts I’ve had as I’ve reflected on what’s been happening over the past few years. I’ll tell you the story because it’s always good to look at where you’ve been as you’re moving forward. [Remember this is a direct transcription, so excuse any weird typos lurking […]
10 Benefits of Content Marketing For Your Recruitment and Staffing Company
Before we start, there are a couple of things that will be useful for this whole process. [First, remember this is a direct transcription for your benefit, so excuse any rogue typos.] I did mention them last week, but I’m going to mention them again, just in case you haven’t grabbed them. If you’ve not downloaded the latest Recruitment […]
Five Marketing Processes You Can Automate In Your Recruitment Business
The incredibly powerful thing about marketing automation is that it can be utilised in so many areas of your business. To get you started, I am going to share five of them here. 1. Brand Awareness “Nobody knows about us. We need to stand out more!” I feel your pain. People won’t use your […]
3 Critical Benefits of Marketing Automation For Your Recruitment Company
Automating your marketing will make you more money: period. It saves you both time and resource. Finally, SME businesses can compete thanks to A.I. and the amazing tech stacks we can all buy at a fraction of the cost they were only a few short years ago. So here are three critical benefits you will receive […]
How To Use Candidate and Client Testimonials In Your Marketing
We are continuing our series on social proof, and today we’re discussing testimonials. How you can set them up and what you can do with them, which I’ll lead onto in a second. Excuse any weird typos, as this is a direct transcription we have had created for you. But first, if you haven’t downloaded our marketing checklist then, you’ll find it here. There […]