Recruitment Websites 101: Making The Most of Your Service Pages
Today, let’s talk about your services page. For Recruiters, we’re talking about a page for your candidates and clients to visit. Here they can read about you and decide whether they work with you. Regarding your services, you have candidates and clients, so you need a page for each, and they are similar in some […]
Recruitment Websites 101: Business Blogging To Build Your Business
This week, we’re continuing our series on how to leverage your recruitment website. We’ve talked about your About Us page and your homepage, and this week, I want to talk about your blog; And how that can truly build your business in a way that many people don’t appreciate. Your blog can be a great […]
Recruitment Websites 101: Accelerating The Impact Of Your About Us Page
Today we are starting a series about making the most of your recruitment website and beginning with your about us page. Now, this page on your website, believe it or not, is one of the most visited pages. This page stands out when we look at the data from our client’s websites. From our own […]
The Best Questions Ever To Use In Your 90 Day Marketing Review
This week our focus is your marketing review. As many of you know, we’re big fans from our corporate days of the 90-day planning process, which works incredibly well if you want to keep on track and keep things happening in your business. Today I want to share the questions we use that we’ve been […]
Before You Start Measuring Your Marketing, Read This
As a recruitment business owner, measuring the impact of your marketing and all the effort you are putting in is critical to ensure that you are getting an R.O.I. on what you are doing; whether that is increasing your brand awareness or the number of candidates and client leads you are attracting into your pipeline. […]
Recruitment Marketing 101: The Need To Nurture Candidates and Clients
Lead generation is one critical area for any business. However, once you get those leads, they are not always ready to buy immediately. That is why being able to nurture both candidates and clients in today’s market could be the difference that makes the difference for you and your marketing this year. What Is Nurturing? […]
How To Generate Leads For Your Recruitment Business This Year
What are we all expecting to happen to our business in 2023? I know everyone’s talking about the R-word, and maybe you are going into this year with some uncertainty with everything else that’s happening. That is why I wanted to kick off this year’s podcast with one of the key factors and focus that […]
The 10 Logical Benefits of Content Marketing For Your Recruitment and Staffing Company
Before we start, there are a couple of things that will be useful for this whole process. [First, remember this is a direct transcription for your benefit, so excuse any rogue typos.] I did mention them last week, but I’m going to mention them again, just in case you haven’t grabbed them. If you’ve not […]
10 Marketing Mistakes Recruitment Business Owners Make
Let’s talk about marketing mistakes recruitment companies make, especially micro and smaller SMEs in the sector. I’ve got 10 of them today. These are the mistakes that come up repeatedly with people when we first have a discussion about improving their marketing. From not having an action plan to ‘trying’ to copy a corporate they […]
Factoring In The Buyer’s Cycle To Your Recruitment Marketing Plan
One of the ups and downs of sales and marketing is that, unfortunately, our customers, as a recruiter, your clients and candidates, may decide not to purchase your services immediately. The harsh reality is; that they will purchase on their time scale. Unfortunately not yours or mine. Let’s talk about customer buying cycles and people’s […]