The 10 Logical Benefits of Content Marketing For Your Recruitment and Staffing Company
Before we start, there are a couple of things that will be useful for this whole process. [First, remember this is a direct transcription for your benefit, so excuse any rogue typos.] I did mention them last week, but I’m going to mention them again, just in case you haven’t grabbed them. If you’ve not […]
10 Marketing Mistakes Recruitment Business Owners Make
Let’s talk about marketing mistakes recruitment companies make, especially micro and smaller SMEs in the sector. I’ve got 10 of them today. These are the mistakes that come up repeatedly with people when we first have a discussion about improving their marketing. From not having an action plan to ‘trying’ to copy a corporate they […]
Factoring In The Buyer’s Cycle To Your Recruitment Marketing Plan
One of the ups and downs of sales and marketing is that, unfortunately, our customers, as a recruiter, your clients and candidates, may decide not to purchase your services immediately. The harsh reality is; that they will purchase on their time scale. Unfortunately not yours or mine. Let’s talk about customer buying cycles and people’s […]
Creating a Recruitment Marketing Strategy
Today, we’re talking about creating your recruitment marketing strategy because, as we all know, for things to happen in our life, we need a plan, and not only just a plan, but we also need a strategic plan, so we can work out where we are now versus where we want to be and how […]
Recruitment Marketing Content: What Is The Best Content To Post on Social Media
Following our previous blog, we have established that Social Media is very important in marketing activities that help generate leads. Particularly where you are looking for new candidates and clients and want to fill your pipelines full of people to talk to. In today’s blog, we discuss two things. The first one is pretty easy, […]
What Social Media Platforms Should My Recruitment Company Use?
As we continue our series of going through some of the fundamentals of Recruitment Marketing, today’s topic is about social media. Back in the day, I used to have a bit of a battle with people trying to persuade them that social media will only get bigger and you must be where your candidates and […]
Recruitment Marketing 101: How Do Reports Generate Recruitment Leads
We’ve talked about business blogging in our previous post, and in this blog I want to talk about reports. What we need to consider here is a little bit of human psychology. If you haven’t looked to any of Seth Godin’s content or read any of his books, I strongly recommend that you do. Seth […]
6 Benefits of Business Blogging for Recruiters in 2022
Today we are talking about business blogging and why it is relevant for recruiters in 2022, and it will be as we move into next year. I want to explain why, and then I want to share six of the key reasons why business blogging is going to be important for you and your brand. […]
Recruitment Marketing Strategies: What is The Difference Between a Report and A Blog?
Today we are starting a series of podcasts which we have lined up over the next 8-10 weeks; That is across the summer for those of you in the Northern hemisphere and for many of our listeners who are in the Southern hemisphere, this is your winter. Why This Series? We have had several conversations […]
From Academic Marketer to Recruitment Marketing Master
[Excuse any strange typing errors; this is a direct transcription for your benefit.] Background Louise Craig is the Marketing Executive for Paul Card Recruitment. Louise joined Paul and the team on placement as she finished her academic marketing degree and started studying for her master’s in marketing. Louise already had experience working for a […]