The Many Benefits of Marketing SOPs: Standing Operating Procedures
Last week we discussed the benefits of having marketing systems; you can access the post here. As you set up your marketing system, it does not take a genius to work out that there will be multiple moving parts, often delivered by several team members. The tasks aren’t hard, though; they do need to be […]
How Are You Developing Your Recruitment Brand?
Please excuse any typing errors as this is a direct transcription of the podcast. Recruitment can be such a fast-paced and intense industry to work in, it can be difficult to find time to sit back and reflect on just what your ‘brand’ is saying about your company. It is something that is worth devoting […]
Marketing Lesson From Bobby and Coca Cola
The power of brands ? I couldn’t resist this new video from Coca Cola. It hits many buttons. Not least the fact I love slick marketing and Dogs!! Take a minute or so to look at branding in action. A huge brand like Coke can push the boundaries and is brave enough to change […]
Marketing For Recruiters – What Is Content Marketing? Part 2
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) So you know what content marketing is if you’ve listened to last week’s podcast. If you haven’t listened to it then head over… It will probably be the blog post before this so go and head over there and have a […]
Marketing For Recruiters – What Is Content Marketing? Part 1
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Now yesterday I had what is colloquially known as a ‘flash of the blinding obvious’. I was at an event where I was doing some sales and marketing training and someone actually said to me “Denise, can you just explain what is […]
How To Market Your New Recruitment Company
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) So I got this email from Jamie the other day who basically said “Denise and Sharon, love your blog, love everything… all the things that you share on LinkedIn but I’m just starting out and I haven’t got any money and […]
Email Marketing for Recruiters – Don’t Make These Two Mistakes
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) We were invited to speak recently at an event for recruitment business owners on the topic of email marketing and the conversation developed into some of the do’s and don’ts when you’re communicating with the database of clients and candidates […]
How To Use Direct Mail In Your Recruitment Business
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) The most common question I’ve been asked in the last few weeks around marketing activities is “Does direct mail work in such an online driven world?” The simple answer is “yes” and that is what this week’s recruitment marketing update is going […]
What ASDA Can Teach Recruitment Companies About Marketing Automation
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Now if is there’s one thing that recruitment business owners would love to have, that would be a constant supply of high-quality clients, candidates and talent coming to their business and then a sort of system and process in which they can […]
The Importance Of A Marketing Plan In Generating Results
STOP PRESS! Can you help us we have a quick survey we would appreciate you filling out…it will take a couple of minutes only 🙂 This will help us create great content for you. Click here to fill out the Survey. Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) […]