How To Use Remarketing To Build Your Recruitment Brand
Today I want to talk about branding your recruitment organisation through a technique called re-marketing also known as re-targeting. The reason I wanted to mention it today is that literally 10 days ago LinkedIn, added re-targeting as an option to their advertising platform. What is re-targeting? So let me explain what re-targeting is. […]
Are You A Spray And Pray Marketer Or Are You A Campaign Ninja?
Transcription: (This is a direct transcription please excuse any typing mistakes.) Are you a spray and pray marketer in your recruitment business or are you a campaign ninja? I can tell which is going to give you better results. The subject of today’s podcast was stimulated by an email that […]
Why No Isn’t Forever
Transcription: (This is a direct transcription please excuse any typing mistakes.) Last week we brought on board a new client and this particular recruitment company first started talking to us 2 years ago. At that time, we had a conversation, we mapped out a proposal for them and it just wasn’t quite […]
Marketing And Sales Friction
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) How easy is it for your customers; whether that’s your candidates, clients or possible talent to start a dialogue or a conversation with you? Well, that’s the topic of today’s podcast and it’s something that isn’t mentioned often but the subject […]
Where You Should Spend Your Marketing Budget In 2014
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Now a question that we often get asked by people is “Where should I spend my hard money and recruitment marketing budget to give me the best bang for my buck really when it comes to promoting my business online […]