Why Using Different Marketing Strategies is Not an Either-Or Choice
Many recruitment, search and staffing business owners believe focusing on one marketing channel is enough. They post on LinkedIn once or twice a week or send a monthly email blast, then wonder why they’re not getting the response they want. In any market, you need multiple options to be in front of your audience more […]
7 Marketing Systems Every Recruitment Company Needs
Today we are talking about marketing systems and what you need in your recruitment and search firm. We’ve just come off the back of Recruitment Marketing Week at the end of last month and had a lot of positive feedback. Potentially, we will run it again later on in the year, definitely after the summer, […]
Recruitment Marketing: A Guide to Marketing and Sales Triggers
Today’s post is all about marketing and sales triggers. We are going to cover what some of the motivations are that make either your clients start hiring or your candidates decide to move. Let’s talk about triggers, and why you want to be thinking about them now, as you incorporate them into your marketing plan. […]
Is P.R. Investment Worth It for Your Recruitment Organisation?
The last couples of articles I’ve written here have focused on the power of sales and marketing to generate leads consistently for your recruitment organisation. Last week one M.D. contacted me about the value of P.R. and what it might do for his brand and subsequent lead flow. His exact question was; “Is it […]
How To Market Your New Recruitment Company
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) So I got this email from Jamie the other day who basically said “Denise and Sharon, love your blog, love everything… all the things that you share on LinkedIn but I’m just starting out and I haven’t got any money and […]
Online Marketing Jargon For Recruitment Business Owners
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Denise: You got plugged in the other day didn’t you? Sharon: Oh I did. I fell for it hook, line and sinker and the thing was though that while I was falling for this title on this article, I have […]
Lead Generation Strategies: The Easiest Place To Start
A quick post today related to an ‘easy win’ strategy to get the motors firing at the start of the year. Lead generation is the lifeblood of any recruitment business. It does not matter if you are a start-up, an established SME, or a larger recruiting organisation with a million pound or dollar plus turnover. […]