Beyond The Likes: The True Power of Social Media Marketing
Are you investing time in social media marketing but wondering if it’s worth it when engagement seems low? Many recruitment business owners fixate on likes, shares, and comments as the only measures of success. But the truth is, these visible interactions represent just a tiny fraction of your content’s real impact. The recruitment sector presents […]
Your Bounce Back Marketing Campaign Part 2-Feed The Starving Crowd
Here is a full transcription of part two of our podcast series dedicated to developing your bounce back marketing campaign. Excuse any rogue typing errors. A.I. is fantastic though occasionally even he makes the odd mistake. Hi there, everyone. This is Denise and welcome to Your Bounce Back Marketing Campaign Part Two. In a previous […]
Emotional Drivers-Why Candidates and Clients Say No….. And Yes!
Emotional drivers? Something a little different today. Have you ever had that experience where a candidate or client chooses to work with another recruitment organisation instead of you? You are left flabbergasted without any understanding about why this has happened. Me too. For them, an ’emotional driver’ is running their decision. There are many examples […]
The 7 Basic Rules Of Website Copywriting
Transcription: (This is a direct transcription; please excuse any typing mistakes.) This blog post and podcast were stimulated by a conversation I had with Vanessa who is a recruitment business owner that is in the delightful position of updating her website, and she wants to write new copy for the various pages. We had […]
What Is Evergreen Content?
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Imagine having a blog post on your website that literally gets thousands of visitors each year but more importantly, you can track the fact that people read that blog post and then pick up the phone and speak to you. Well, that […]
Copywriting Tips: The #1 Mistake New Copywriters Make
Copywriting works. We all know that the power of persuasion is very suited to all forms of communication and especially the power of the written word. It does not matter if you are creating a direct mail piece, an article online like this, a brochure or blog post. If you focus your writing on this […]