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Transcription:
(Please excuse any typing errors.)
Hi, this is Sharon from Super Fast Recruitment with a Recruitment Marketing Update.
Today’s topic is; ‘Why One Is A Lonely Number’.
In the last few weeks, we’ve been talking to a number of potential clients and it’s been a common theme that they are relying, predominantly on one marketing strategy.
It’s a very powerful and useful strategy which is the phone and that isn’t wrong, because it has a key place in marketing for recruitment businesses.
In today’s digital world that one strategy alone won’t deliver all the results you want; especially if the calls you make are all cold.
Like any relationship people respond better as they get to know you; it’s about building trust and engagement.
Today I want to give you one extra strategy that is working well in today’s business to business world and will help you bring in more leads, whilst branding you as an expert in your sector.
Lead Magnets
The strategy I want to share with you today is known as a lead magnet. Fundamentally it says what it does on the tin! It attracts potential candidates, clients or talent into your business.
This is something where you create a piece of useful content that you share privately with your market, – it could be:
- A PDF file.
- A video
- A podcast
- A checklist
- A template
For example – For a client, it could be “8 Ways To Manage Top Performing Talent”. For a candidate, it could be “8 Ways To Perform In An Interview”.
It is something that is going to be really valuable quality information that is going to be helpful to those groups.
How it works
What you do is you create that content and then you offer people that in exchange for their email address. So they sign up, they get X access to that content and then the key thing is, once they’ve done that they’ve given you permission to market to them.
If there’s one thing to think about in this quarter it’s: ‘what could your lead magnet be?’ / ‘what could you create?’
This is Sharon from Super Fast Recruitment with a Recruitment Marketing Update.
This podcast was hosted by Sharon Newey. Follow us on Google+
Important
To accelerate your marketing at speed, you need to know your starting point and be clear on what good marketing looks like.
That is why we have designed a complimentary Marketing Audit Checklist that you can download here.
As an ambitious recruitment organisation, THE marketing strategy to master is email marketing. It will consistently deliver both candidates and clients.
In a special complimentary training Webinar, we give you the template for writing emails we use for our clients and the exact 4 campaigns that are working now.
You can register here.
