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Transcription:

(Prefer to read? Here is the transcription. Please excuse any typos.)

 

Hi! This is Sharon Newey from Super Fast Recruitment with a recruitment marketing update. Now I was speaking recently about planning for 2014 and how you need to do some data analysis and review before you can plan. Now the other thing that we found ourselves talking to potential clients and clients about for next year, is how they want to continue their engagement both with clients and candidates and how do they evolve the content they’re sharing as they move forward into next year.

 

Of course if you’re going to be sharing content with clients and candidates, you do want to add value and so their going to open it and are going to read it and hence can be engaged. So how do you do that? Well there is a number of very very simple ways that you can discover the kind of content that is gonna add value to your clients and candidates?

 

First of all, you could send out a very simple email and ask clients separately and candidates, what are some of their biggest challenges and problems that they would want some help with. You could actually pick up the phone and just set aside half an hour on a consecutive number of days across the team to do some real life telephone research. And thirdly, you could use a very simple survey tool such as Survey Monkey. I know a number of you already use that and this would be a great opportunity to use it to find out the kind of content that is gonna be valuable to candidates and clients.

 

So it’s a really short and sweet video today. Before you start planning any content for next year, make sure the content that you create is going to add value. So why not go and ask people what is gonna add value. I’m Sharon Newey from Super Fast Recruitment with a recruitment marketing update. See you soon!

 

 

Tweetables:

 

Click To Tweet: [inlinetweet prefix=”null” tweeter=”null” suffix=”null”]How do you engage with your clients?[/inlinetweet]

Click To Tweet: [inlinetweet prefix=”null” tweeter=”null” suffix=”null”]Make sure the content that you create is going to add value. – Sharon Newey[/inlinetweet]

 

This video / podcast was hosted by Sharon Newey. Visit our Google + Page!

 

Important

As an ambitious recruitment organisation, THE marketing strategy to master is email marketing. It will consistently deliver both candidates and clients.

In a special complimentary training Webinar,  we give you the template for writing emails we use for our clients and the exact 4 campaigns that are working now.
You can register here.

 

2016-11-03T14:56:08+00:00

About the Author:

Denise Oyston
Denise Oyston is the CEO of Super Fast Recruitment, who specialise in helping recruitment and staffing organisations globally to attract candidates, clients and talent, through their online training programmes and service delivery. Denise has 27 years’ experience in sales and marketing and is a ghost writer for many well-known names in the recruitment sector and with her business partner, Sharon Newey, is the creator of Dominate Your Sector. This is the premier marketing training programme for business owners and their marketers.