Call To Actions On Your Website
Transcription: (This is a direct transcription please excuse any Typo’s.) The subject of today’s podcast is ‘call to actions’ on your website and it’s come from a question from a guy called Rob who works in marketing for a recruitment company in the north of England. He asked, “What can he do […]
The “O” Word
Transcription: Prefer to read? Here is the transcription. Please excuse any typos. Today’s podcast is all about the ‘O’ word and the ‘O’ word is the “offer” word. Are you making offers to your candidates and your clients on a consistent and regular basis? Offers aren’t just for the world of Walmart […]
The Buyer’s Cycle
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) One of the ups and downs of sales and marketing is that unfortunately our customers; as a recruiter, your clients and candidates, may decide not to purchase your services straight away. The harsh reality is; that they will purchase on their time scale. […]
The Marketing Strategy Most Recruiters Don’t Use
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Now lots of people when we meet them for the first time or we have a telephone conversation, they ask us how we know so much about recruitment and how we actually got into it in the first place with regards to […]
Marketing For Recruiters – What Is Content Marketing? Part 2
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) So you know what content marketing is if you’ve listened to last week’s podcast. If you haven’t listened to it then head over… It will probably be the blog post before this so go and head over there and have a […]
Marketing For Recruiters – What Is Content Marketing? Part 1
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Now yesterday I had what is colloquially known as a ‘flash of the blinding obvious’. I was at an event where I was doing some sales and marketing training and someone actually said to me “Denise, can you just explain what is […]