Emotional Drivers-Why Candidates and Clients Say No….. And Yes!
Emotional drivers? Something a little different today. Have you ever had that experience where a candidate or client chooses to work with another recruitment organisation instead of you? You are left flabbergasted without any understanding about why this has happened. Me too. For them, an ’emotional driver’ is running their decision. There are many examples […]
How Emotional Drivers Can Help You Market Your Recruitment Business
[Transcription: Prefer to read? Here is the transcription. Please excuse any typos. You can download the PDF of the 25 emotional drivers I mentioned by clicking here.] Sharon: Are you going to talk to people about your little secret then? Denise: Which particular secret of mine? Sharon: Well, I know you have many but […]
The One Ingredient You Need In Your Marketing
There is one thing you need, above all else, when it comes to what and how you ‘communicate’ when marketing your recruitment brand. It’s probably not what you think either. OK here it is: emotion. We could get all scientific about it and people buy with their emotions and later justify with logic. The […]