There is one thing you need, above all else, when it comes to what and how you ‘communicate’ when marketing your recruitment brand. It’s probably not what you think either. OK here it is: emotion.
We could get all scientific about it and people buy with their emotions and later justify with logic. The truth is that as human beings many of our purchases are made because we think we will be better with them than without. So how do you get ‘into’ tapping into emotions with your potential clients and candidates?
First thing is to know some of the key emotional drivers. There are about 25 main ones, we are going to share them over the next few weeks. Next is using them in your communication. A well written piece can do this and so do images and video. Video is growing by the way in every business sector: you will be seeing much more video from us in the coming months.
So here is a great example of using emotional drivers in marketing combined with video. A key emotional driver for many of us: family. Looking after them, taking care of them and making them happy. Hint this is one emotional driver that is important in recruitment yet I see few recruiters use it. This video is not from a recruiter. Though great all the same.
I am studying video marketing at the moment so we can utilise its power ourselves and for clients. This particular Video is a case study hence sharing it here.
Showing my age we had a Ford Cortina when I was about 7. It was second hand and the first car my Dad had ever owned; thinking back I have no idea how it ever passed its MOT. Ironically in my first sales job, I had a company car… yes it was a Cortina. My own Dad’s face was a picture when I drove up to the house. Interesting how a piece of marketing can stir memories. Imagine if you could do that with yours?
Tweetables:
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This blog was written by Denise Oyston. Follow us on Google+!
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