Recruitment Websites 101: Business Blogging To Build Your Business
This week, we’re continuing our series on how to leverage your recruitment website. We’ve talked about your About Us page and your homepage, and this week, I want to talk about your blog; And how that can truly build your business in a way that many people don’t appreciate. Your blog can be a great […]
Recruitment Websites 101: Honing Your Home Page
Many of our clients and potential new Superfast Circle members are updating their websites. This a good idea because your website is your authority presence and storefront online and should be given the special attention it deserves. It is the first place where people find you after. They have been directed from social media, and […]
Recruitment Websites 101: Accelerating The Impact Of Your About Us Page
Today we are starting a series about making the most of your recruitment website and beginning with your about us page. Now, this page on your website, believe it or not, is one of the most visited pages. This page stands out when we look at the data from our client’s websites. From our own […]
The Best Questions Ever To Use In Your 90 Day Marketing Review
This week our focus is your marketing review. As many of you know, we’re big fans from our corporate days of the 90-day planning process, which works incredibly well if you want to keep on track and keep things happening in your business. Today I want to share the questions we use that we’ve been […]
Recruitment Marketing: The What and Why Of Authority Content
Last month we ran a live training class on creating a lead generation system for your recruitment company. We shared a process called The Lead Generation Triad which we have developed over the years; when you implement all the parts consistently, leads will arrive in your business 👍💥 One part of the process is the […]
The 5 (Key) Benefits of Using An Outsourced Marketing Director For Small SME Recruiters
As a recruitment business owner, it can be challenging to manage and direct all aspects of your business, especially when it comes to marketing, a skill set that many leaders in the recruitment and staffing space haven’t developed yet. Yet the truth is marketing is critical to the growth and success of your business, especially […]
Recruitment Marketing Questions: To SEO or Not To SEO ?
SEO was ‘THE’ thing companies wanted ten years ago. Then Google went off the wall with multiple updates and challenges to the SEO community and the shift in focus for many moved to social media. And now more SEO conversations are happening again as companies look for different ways to stand out in their market […]
The Biggest Marketing Challenges For Recruitment Owners This Year
The recruitment and staffing sector has gone through a few crazy years from the weird start to this decade: talent shortages, the best years ever, counter offers galore, and a recession impacting certain tech businesses that no one expected. All of this brings us back to something critical for any business, especially where people are […]
Recruitment Marketing 101: The Need To Nurture Candidates and Clients
Lead generation is one critical area for any business. However, once you get those leads, they are not always ready to buy immediately. That is why being able to nurture both candidates and clients in today’s market could be the difference that makes the difference for you and your marketing this year. What Is Nurturing? […]
When You Haven’t Done Much Marketing Where Do You Start
Today I want to talk about where you start if you haven’t done much marketing. I know the market has changed significantly in the past couple of years. Many recruiters have had their best year ever as they came out of COVID, yet things are starting to shift now. Lead generation is on many people’s […]