[Please excuse any typing or grammar errors this is a transcription for your benefit.] Hi, it’s Sharon Newey from Superfast Recruitment, and today I want to talk about the two Ps. Yes, that’s the two P’s rather than the classic marketing four P’s, so my two P’s are procrastination, we all probably relate to that at some point, and prioritising. Now, these came up because of a number of things that have happened over the last few weeks as we’ve been working with clients. We were putting together an email marketing campaign for a particular client, and it had taken a bit longer than we both wanted, and it finally went live. Then on a Friday night I got an email on my mobile phone that I picked up, and it said, “Update” Now, I wasn’t surprised that this email campaign had started getting results, it was email two, by the way, but I think the client was probably somewhat surprised, but on the second of, I think it was a sequence of seven emails, on the second email, somebody had responded and contacted this company to say, “Hey, thanks for your email. Give me a call; I’ve got two jobs that I’d really like your help with,” so that was a great result. What I want to share with you is that I’m not surprised and I don’t want clients to be surprised because we wouldn’t take the time to do videos like this, podcasts, blog posts, do all the educational things that we do if what we’re teaching didn’t work.
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