[This is a direct transcription, please excuse any typing errors.] Lead generation needs to be the centre of any business when it comes to their marketing strategy. Unless you create demand for your recruiting service you ain’t going anywhere. There are multiple ways to do this including content marketing and there are plenty of other ways too….
The Best Conversion MechanismIt’s our experience that recruiters (the good ones) aren’t shy and that having a presence in the market is what they want. The truth is if people don’t know you exist it’s hard to buy from you. It’s a recognised fact that the ideal conversion mechanism is a face to face meeting, followed by a video call, telephone, email and SMS text. Logical isn’t it? Therefore, ways to get your brand in front of your ideal customer be that clients or candidates, predictably ‘should’ give you a great return? Drum roll enter the power of events…
Take to The Stage My Friend…I know you might think we are the ‘online marketing’ girls and we are…… however, we are about connection and what works. Over the last few months, several our Superfast Circle members have been planning various events. From trade shows to running an event tailored to the year of the woman… I won’t give it away as it’s a genius idea. One of our clients in Sydney is now on a speaking circuit, and another is running leadership lunches with a respected trainer to C-Suite execs in the fiancé sector. So, will it work? Undoubtedly because all of these individuals have a process in place.
- They have an outcome
- They know their buying cycle
- They know their buying persona in detail
- They have their core messages
- They are following the P.D.F action formula