GSR2R2019-02-28T19:20:54+00:00
Case Study
GSR2R

Background

GSR2R are a recruitment to recruitment company based in London. Historically their growth had been organic. In 2011 Cheryl Wing became the main director with a personal goal of ‘pulling’ GSR2R into the twentieth century.

Cheryl was unhappy with the GSR2R brand recognition in the rec to rec market and their lack of any form of marketing strategy to attract candidates. In GSR2R’s case these would be experienced recruiters in 14 different sectors.

A new website was commissioned with a launch date of January 2013. Six months earlier Cheryl was introduced to Denise and Sharon at Superfast Recruitment, who specialise in helping recruitment companies market themselves.

Aims and Objectives

To develop the GSR2R brand to have a presence online, specifically through their website and LinkedIn. The key objectives were:

  • Increased presence and awareness on LinkedIn
  • A website that communicated the GSR2R value proposition and encourages a call to action
  • Increased lead generation; specifically, inbound Leads

Implementation

A number of actions were identified and implemented by Superfast Recruitment.

  • Creation of a marketing strategy and communication plan
  • The website copy was created to reflect the value proposition of GSR2R
  • All LinkedIn profiles were aligned with this message
  • A content marketing plan was put in place and a blog created on the new website
  • A monthly online press release was written and distributed
  • Developed and implemented a social media campaign
  • An email touch campaign was written to improve engagement with candidates
  • All content and social media was developed by the team at Superfast Recruitment
  • A series of ‘events’ were planned throughout the year to increase engagement levels including; quizzes, referral incentives, training webinars and Yoga and exercise in the park, sessions

Results

  • Increased website visitors and referrals; no historical data however, all consultant’s report enquiries coming via the website
  • Increased LinkedIn profile views, social shares and engagement
  • Increased enquiries from recruiters through LinkedIn, resulting in additional placements
  • Successful referral incentive campaigns delivering on average 6-10 additional placements per campaign; fee range is 20-25%

Recommendation

Background

GSR2R are a recruitment to recruitment company based in London. Historically their growth had been organic. In 2011 Cheryl Wing became the main director with a personal goal of ‘pulling’ GSR2R into the twentieth century.

Cheryl was unhappy with the GSR2R brand recognition in the rec to rec market and their lack of any form of marketing strategy to attract candidates. In GSR2Rs case these would be experienced recruiters in 14 different sectors.

A new website was commissioned with a launch date of January 2013. Six months earlier Cheryl was introduced to Denise and Sharon at Superfast Recruitment, who specialise in helping Recruitment companies market themselves.

Aims and Objectives

To develop the GSR2R brand to have a presence online, specifically through their website and LinkedIn. The key objectives were:

  • Increased presence and awareness on LinkedIn
  • A website that communicated the GSR2R value proposition and encourages a call to action
  • Increased lead generation; specifically, inbound Leads

Implementation

A number of actions were identified and implemented by Superfast Recruitment.

  • Creation of a marketing strategy and communication plan
  • The website copy was created to reflect the value proposition of GSR2R
  • All LinkedIn profiles were aligned with this message
  • A content marketing plan was put in place and a blog created on the new website
  • A monthly online press release was written and distributed
  • Developed and implemented a social media campaign
  • An email touch campaign was written to improve engagement with candidates
  • All content and social media was developed by the team at Superfast Recruitment
  • A series of ‘events’ were planned throughout the year to increase engagement levels including; quizzes, referral incentives, training webinars and Yoga and exercise in the park, sessions

Results

  • Increased website visitors and referrals; no historical data however, all consultant’s report enquiries coming via the website
  • Increased LinkedIn profile views, social shares and engagement
  • Increased enquiries from recruiters through LinkedIn, resulting in additional placements
  • Successful referral incentive campaigns delivering on average 6-10 additional placements per campaign; fee range is 20-25%

Recommendation

Cheryl Wing

“Both Sharon and Denise have worked with me as both marketing consultants and service providers over the last few years. I value their support and continue to do so. Having had little experience of marketing over the years I had been in business, (I have not previously had to market the company) I was looking for assistance in what to do and how to start.

Their honest, down to earth approach is refreshing in a world where jargon so often seems to dominate. Superfast is clear about where they can and can’t help me and continue to support me with; developing my marketing plan and it’s implementation.  This helps me to embrace newer online marketing activities, keeping abreast of changes that are happening online and what the impact is for our marketing.

I find Denise and Sharon, flexible, responsive and would encourage any business owner to talk to them about how they can benefit from their consultancy and ongoing support, so much so that I have referred clients and friends to Superfast “

Cheryl Wing
GSR2R

To find out more about GSR2R please visit their website here. www.GSR2R.com

To find out more about working with Super Fast Recruitment or joining our Dominate Your Sector Programmes please fill out the contact form here.

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