When You Haven’t Done Much Marketing Where Do You Start
Today I want to talk about where you start if you haven’t done much marketing. I know the market has changed significantly in the past couple of years. Many recruiters have had their best year ever as they came out of COVID, yet things are starting to shift now. Lead generation is on many people’s […]
How To Get Rid Of Your Fear Of Video Marketing
Video has emerged as one of the most significant marketing tools in the world in recent years. Around 78% of companies say video marketing helped them to increase sales. What’s more, around 60% of content marketers said they planned to increase their video budget following fantastic ROI results. Increasingly, companies are using video for a […]
F.A.B. Revisited: How This Sales Technique Can Help Your Marketing
When a candidate or client decides to work with you, they understand exactly what you can do for them as opposed to someone else. Important at this time of year when we have a major push towards making placements. So in today’s podcast, I am resharing a popular post of ours to help. Let’s get […]
How Paul Card Recruitment Uses Marketing to Grow His Recruitment Company
Paul Card is the MD and Owner of Paul Card Recruitment. Having spent his corporate career with Hays specialising in the Finance, Accountancy and Credit Management sector, Paul established the company in 2013. The company are based in Teesside in the Northeast of England and focus on accountancy and finance recruitment in the key geographical […]
How To Use Candidate and Client Testimonials In Your Marketing
We are continuing our series on social proof, and today we’re discussing testimonials. How you can set them up and what you can do with them, which I’ll lead onto in a second. Excuse any weird typos, as this is a direct transcription we have had created for you. But first, if you haven’t downloaded our marketing checklist then, you’ll find it here. There […]
Why Using Customer Reviews is A Great Sales Conversion Tool
I wanted to share today’s topic about social proof with you because it has been an ongoing conversation with our clients recently. [Excuse any weird typos as this is a direct transcription we had created for you.]I know that many of you will be thinking about leveraging your marketing as you move towards the end of the year. What are you missing; possibly this […]
Daily Marketing Must Do’s For LinkedIn
Today we’re going to talk about all things LinkedIn marketing. It still fascinates me that more recruiters do not leverage LinkedIn as a fantastic marketing platform. If you would like some more ideas around social media, then we have a great report that you can download. The only cost is your email address. If you […]
Marketing Trends That Will Mean Massive Growth This Year
Today we’re discussing trends; and important trends that will mean massive growth for you if you just take some action on them. Often, people will look at B2B and B2C marketing principles and what will work in their business. The recruitment and staffing sector are unique because there are elements of both present. A couple […]
Coming Up With Creative Ideas For Your Marketing
Today, this podcast is tinged with some sadness. Last week we lost the Superfast Staffy. Regular listeners will know that she has been my constant companion over the years. She probably appeared on 95% of podcasts; she’s been sitting in her little bed behind me. She’s been battling for a couple of years with back problems, but the last […]
Marketing Strategies Download for Recruitment and Staffing Companies
You can never have too many marketing strategies. Marketing is all about creating demand for your recruitment product or service. Marketing does not always work straight away! And there are specific ideas that work better in some sectors than others. As we head to the middle of the business year in one part of the […]