Maximizing Client Revenue Miles Lloyd Expert Interview
Miles and Sharon discuss the importance of maximizing client potential in this podcast conversation. Miles shares some of the strategies he implements with his clients as part of their growth plans. He explains the importance of: Building strong client relationships The risks of having too much business with too few clients Adding value to […]
Recruitment Marketing Questions: To SEO or Not To SEO ?
SEO was ‘THE’ thing companies wanted ten years ago. Then Google went off the wall with multiple updates and challenges to the SEO community and the shift in focus for many moved to social media. And now more SEO conversations are happening again as companies look for different ways to stand out in their market […]
Before You Start Measuring Your Marketing, Read This
As a recruitment business owner, measuring the impact of your marketing and all the effort you are putting in is critical to ensure that you are getting an R.O.I. on what you are doing; whether that is increasing your brand awareness or the number of candidates and client leads you are attracting into your pipeline. […]
The Biggest Marketing Challenges For Recruitment Owners This Year
The recruitment and staffing sector has gone through a few crazy years from the weird start to this decade: talent shortages, the best years ever, counter offers galore, and a recession impacting certain tech businesses that no one expected. All of this brings us back to something critical for any business, especially where people are […]
Recruitment Marketing 101: The Need To Nurture Candidates and Clients
Lead generation is one critical area for any business. However, once you get those leads, they are not always ready to buy immediately. That is why being able to nurture both candidates and clients in today’s market could be the difference that makes the difference for you and your marketing this year. What Is Nurturing? […]
When You Haven’t Done Much Marketing Where Do You Start
Today I want to talk about where you start if you haven’t done much marketing. I know the market has changed significantly in the past couple of years. Many recruiters have had their best year ever as they came out of COVID, yet things are starting to shift now. Lead generation is on many people’s […]
How To Get Rid Of Your Fear Of Video Marketing
Video has emerged as one of the most significant marketing tools in the world in recent years. Around 78% of companies say video marketing helped them to increase sales. What’s more, around 60% of content marketers said they planned to increase their video budget following fantastic ROI results. Increasingly, companies are using video for a […]
F.A.B. Revisited: How This Sales Technique Can Help Your Marketing
When a candidate or client decides to work with you, they understand exactly what you can do for them as opposed to someone else. Important at this time of year when we have a major push towards making placements. So in today’s podcast, I am resharing a popular post of ours to help. Let’s get […]
How Paul Card Recruitment Uses Marketing to Grow His Recruitment Company
Paul Card is the MD and Owner of Paul Card Recruitment. Having spent his corporate career with Hays specialising in the Finance, Accountancy and Credit Management sector, Paul established the company in 2013. The company are based in Teesside in the Northeast of England and focus on accountancy and finance recruitment in the key geographical […]
How To Use Candidate and Client Testimonials In Your Marketing
We are continuing our series on social proof, and today we’re discussing testimonials. How you can set them up and what you can do with them, which I’ll lead onto in a second. Excuse any weird typos, as this is a direct transcription we have had created for you. But first, if you haven’t downloaded our marketing checklist then, you’ll find it here. There […]