How to Build a Thought Leadership System That Runs Without You
Quick Summary of This Post This post explores why thought leadership is no longer optional for small recruitment businesses, why most attempts at consistency fail, and how to build a practical five-component system that keeps your voice in your market without requiring you to start from scratch every week. If you run a recruitment business […]
You Are Not Losing on Price. You Are Losing on Positioning
Marketing positioning is the topic we want to talk about today. Picture the scene; A client calls. The brief is good, right in your market, and you know you can fill it well. Then they say it. “We have had a cheaper quote.” So you do the maths. You come down on the fee. You […]
Recruitment Marketing: The Visibility to Revenue Framework™
You post on LinkedIn. A few people like it. Maybe someone leaves a comment. And then nothing happens. No client call. No new brief. No obvious return. So, you shelve it and get back to billing. Sound familiar? The problem is rarely that you chose the wrong platform or posted at the wrong time. The […]
The Content Mix That Actually Works This Year
There’s a lot of confusion about short-form and long-form content, and we hear it almost every week in our coaching conversations. Some people are convinced short-form is all they need. A few LinkedIn posts a week, the occasional quick video, and that’s the marketing taken care of. Others know they should be producing something more […]
Standing Out in 2026: Re-engaging Your Database
Today, we are continuing our Standing Out in 2026 series. If you have been following along, you will know we started with mindset, then last week we talked about being more active and more visible. This week, we are talking about something that could be the fastest way to generate business this year, and yet […]
Candidate Care: Your Secret Business Weapon With Sandra Karamitelios
This week’s post and podcast is about candidate aftercare and why it matters more than you might think. I’m chatting with Sandra Karamitelios from Recruitment Central in Australia, who’s been in the recruitment industry for over 20 years. She’s transformed her agency’s approach to aftercare, turning what was once a loose, repetitive process into a […]
The Power of the Pause: Why Taking a Break Makes You a Better Recruiter
Today, I want to share something that happened recently that completely changed how I think about our business—and it might just transform how you think about yours, too. So, I’ve just moved house. And if you’ve ever moved, you know it’s chaos, right? Boxes everywhere, trying to find the kettle, wondering where you packed your […]
Why Marketing SOPs Save Recruitment Business Sanity
Hi everyone, this is Denise, and welcome back to the Recruitment Marketing Sales Podcast. Today, we’re talking about something that’s probably causing many of you stress – the complete chaos that may pass for marketing processes in your recruitment business. I suspect if you’re reading this, you’re juggling LinkedIn outreach, content creation, candidate nurturing, client […]
Your Mid-Year Recruitment Marketing Reality Check: What’s Working in 2025
Hi there, everyone. This is Denise. As we move through July, it’s the perfect time for a six-month review of your recruitment business. This year has been anything but predictable, and if you’re wondering what’s happened over the past six months, you’re in the right place. The landscape has been challenging. We’ve got new governments […]
7 Marketing Myths Killing Your Recruitment Business
This week’s post and podcast discuss the most common marketing misconceptions holding recruitment businesses back. I see these myths everywhere, and they’re stopping talented recruiters from growing their companies. Let me set the record straight on what’s working in 2025. After 18 years in recruitment marketing, I’ve heard every excuse in the book. From “marketing […]