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This is Denise from Recruitment Marketing and Sales Podcast. I hope your March is going well.
We were asked a great question by one of the new members of Superfast Circle. They are a new marketer working with a company that’s just joined, so I thought I would answer that here because it might give a few of you some insights.
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Let’s talk about these three questions. Today we had one of our Superfast Circle calls. Part of our Superfast Circle program, as some of you may have worked out, is we coach and we consult, and of course, there’s all the content we provide.
Today, we had a new member, a new marketer in an organisation who has joined the Circle this month. Because our program works, you can have multiple people join from your company under the one fee.
Our new member asked, what would you advise a new marketer to consider as they start their role?
The three things that we suggested to this particular individual were as follow.
Be Curious
As a marketer, always be curious because marketing is about the human psyche and the psychology around how we:
- Motivate ourselves;
- What we do;
- What impacts us, and how we move forward.
Marketing is all about creating demand.
Understanding what people’s drivers are, what their motivations are, what’s going right in their life, what’s not going right in their life, could make a huge difference to whether somebody buys something or not.
I think that is particularly relevant when working in the recruitment sector because recruitment is a relationship business.
I shared a story on this morning’s call about random purchases; it is amazing why we buy what we buy, so always be curious about people’s buying behaviours.
Always be curious, ask lots of questions because questions are fantastic for giving you information and data.
For marketers listening to this podcast, you’ll well know that you might create a marketing campaign and it dies on its feet, or you’ll put something out on LinkedIn you spent ages writing and get no response.
No likes, no thumbs up!
Yet you write something else another day, and it’s taking a few minutes to do, and suddenly it’s got 5000 views!
……….. and you think, “How did that happen?”
Be curious about.
- What was that about?
- What did I do differently here?
- Did I send it at a different time of day?
- Was it a particular day?
- Did I do it in the evening?
- Was it the image that I used?”
I would say as a marketeer, always be curious, be incredibly curious.
Read Voraciously
Next, I recommend people read.
I’m always reading books because they give me lots of ideas. They’ll give me lots of context, support, and enjoyment. I have always got a book on the go.
At the moment, I’m reading something by Steve Chandler.
It’s been a few years since it was published, but it’s absolute gold; it is called Time Warrior.
I’m creating a new planning and productivity training for our S.F.C. members. I always study the latest techniques first, so our clients don’t have to, and then I can hone the parts that will work for them.
I would suggest being curious, always educating yourself, always be ‘trying’ something new, and having four or five different marketing campaigns on the go that you are testing as you move into the role.
Finish The Foundations
Number three is, finish your foundations.
I know everyone likes the sexy bits of marketing; everybody wants to get going on campaigns.
However, nobody likes doing the non-sexy bits, which is all of the following.
- The research,
- all the validation,
- all the message to market match,
- realigning with your ideal customer,
- your ideal client, your ideal candidate.
- What is it that they want?
- What are the solutions that they want from us now?
Because as we all know, the world has changed quite significantly; there’s quite a candidate shortage depending on what market you’re in.
Maybe you need to realign your service offering on what you deliver.
There are times when we need to look at the key foundations of who are we selling to before we rush in and start implementing.
Because you have to do the foundational work first, look at successful companies, they’ve always done their groundwork first.
For instance, what candidates and clients do you now want.
We have one of our particular clients who now want to work on bigger roles because they’ve realised “we know a lot, we’ve got a lot of contacts here, we need to be going for bigger roles and at a higher fee”.
Maybe some of you can relate to this too, and therefore it is important to re-evaluate your foundations.
I would do it every six months; it isn’t a huge task.
Review and ask yourself the question.
- Is our marketing still working?
- Have we got our message dialled in?
- Are there other things that we need to do?
Bonus Idea – Planning and Process
The final thing to talk about, which aligns with what I said before, is planning and process.
Always focus on planning and process.
Marketing is incredibly busy, and there are many moving parts in marketing because marketing and sales are the growth engines of a business.
That is where you want to be put in a lot of resources. You have that with your recruiters, but marketing should go alongside that because marketing can make a massive difference and create demand for you.
You need to think about planning, and you look at any company that you see who’s successful; they will always have a process.
If you haven’t listened to last week’s podcast with Lynn Sedgwick, absolute gold for international women’s day, Lynn talked about her three Ps.
Her three Ps were people, products, and processes about how she’s maintained success and continued to grow over 23 years.
Always focus on the planning process, be curious, read and focus on foundations.
Thanks,
Denise
How We Can Help
We have many clients who are on for their best quarter because they implement what we teach and utilise the content and campaigns we give them.
Book your call and demonstration here if you want a quick chat to see how Superfast Circle can work for you too.
Thanks
Denise
P.S. If you want to join Superfast Circle and would like to find out more, speak to us here.
