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Today, we’re talking about visual content ideas to help promote you and your brand. I will give you some rationale, ideas you can use, and where you can go and create all this.
Talking about visuals, if you have not downloaded our latest recruitment marketing video masterclass, go over to www.superfastrecruitment.co.uk/clf, where Sharon explains more in a short video.
We share the formula to create consistent lead flow, which everybody wants in any market, both candidate and client. Add your name and email address in, and it’ll wing its way to you. They’re not going away anytime soon, so you can watch in your own time.
Stop People In Their Tracks with Visual Media
Let’s talk about visual media.
It’s important that you create content that engages your clients and candidates; that answers their questions, provides solutions, gives them value in advance, and demonstrates that you can help them by actually helping them.
For that reason, it’s a good idea to use visual content alongside your other marketing methods, because as human beings, we are wired for visual input, and many of us are visually preferenced; You probably experienced it too.
Think about it: Why are magazines so popular? Why do quotes get so many likes, shares and comments? It’s because we love visual content.
Today I want to talk about types of visual media that you could use to communicate your message and your brand. You can use this in multiple ways, but I am specifically talking about your social channels because that is often where people will first come across you.
On the 10th February, you will be able to access a live training session that Sharon is running with Louise Triance. Many of you may know Louise. She’s a real influencer in the recruitment space. She’s part of UK Recruiter and has a live platform. Louise and Sharon will be going live, and they will be talking about getting attention and attention marketing. Part of that is around the visual media that you use.
Add Images to your Social Media Posts
Let’s talk about visual things you could be doing on your social channels that will make a difference in standing out. The first thing to do, which is so easy that people forget about it, is if you’ve written an update on your social profile, put an image with it.
It makes a massive difference because we are wired to see things visually. We are wired to look for things visually in different colours. Use an image because that will help draw the eye. That’s one of the first things you can do. We consistently get more views if we use a colourful image that contrasts with the LinkedIn or Facebook blue.
Use Quotes and Memes
The second thing is a bit of a derivation on this: using quotes and memes. The technical term is memes, but let’s just talk about quotes you could use. Everyone likes a good personal development quote. They make us think; they stop people in their tracks.
What works is if you connect a quote and something relating to the recruitment process or career development. It will help demonstrate your authority position.
Share Data About Your Business
Now, another thing when it comes to quotes and memes is to share data. We all love a bit of data, don’t we? You could also share data on how many roles you have on at the moment, how many placements you make, or data about how good your service is or how many years you’ve been in business and how many placements you’ve made.
This is critical data for people because they want to know that they’re in a safe pair of hands before making their buying decision. All these quotes can be created on straightforward images.
If you share that you will find a role within x amount of weeks of a skill match, or if it’s a client, you guarantee that they will interview 4 out of 5 candidates. That makes a difference. Hooks like this helps to pre-sell you and your brand.
You will be sharing your job ads, and did you know you can animate your ads? Very easy to do. You can create a very simple mp4 file. Again, that will make people stop and check what you’re doing.
Our clients who do this are getting 600 views plus on what they share.
Use Graphics and Illustrations
Now, other things to use is text, graphics and illustrations. When I am researching or creating content, I like to go and look at the evidence behind what I’m talking about. I’m obsessed with getting snippets of data. If you’ve got data or a graphic that illustrates your process, get some graphics created and share them on social with an explanation.
All of this is pre-selling you and your brand and demonstrating that you know what you’re doing.
A few years ago, infographics were really popular, and they seemed to go off the radar. Ladies and gentlemen, they’re back. You could create an infographic that explains all the different things you can deliver, which is easy to create.
Share Personal Photos and Passions
The other things which go well are personal pictures and photographs. Flo, our beloved Superfast Staffy, passed away last year. It always fascinated me that whenever we put a photograph of Flo up, it always got more likes and views than anything else.
One of our clients shared a picture of a bus stop in Preston, which had loads of interaction.
She shared this picture of a bus stop and said it reminded her of different things and told a bit of a story around it. Again, it got lots of interest, and it helped her recruitment brand,
It’s on point because we’ve just launched a new brand. Many of you who know both of us might know that Sharon has been coaching for 30 years. It’s another part of our business that we hadn’t advertised too much until now.
Sharon’s got her coaching brand – go and check out her Facebook page here. If you’re into personal development and managing your mind, then go and check it out – Sharon Newey Coaching on Facebook. She also has a brand new website.
We’re still in the process of adding pages to it, but go and check out sharonnewey.com. I’m sharing this because we’ve been promoting the brand and sharing things on Facebook over the past couple of days.
It’s been interesting to notice that posts are viewed more whenever we share a picture of Sharon.
In fact, we shared one the other night of her at an event of ours, coaching someone which then got the highest views and comments.
Pictures of the local environment will make a difference for people because it stops them in their tracks. Remember, what we’re trying to do here in a really busy marketplace is stand out.
Share Your Testimonials and Case Studies
The final idea I wanted to give you is to use testimonials and case study snippets. We live in a review society.
Just last night, I was on Amazon buying something. The first thing I did was check out how many reviews it received. One particular thing only had a couple of reviews, something else had 2,500, and the decision became quite easy.
Sharing your testimonials, case studies, and snippets online is very easy to do.
Often, you’ll do so many things incredibly well, and your customers, your candidates, and your clients will have a positive experience of you. You need to share that online for others to see because we’re all frightened of making mistakes. I would encourage you to do that as well.
Some Tools You Can Use
Now we’ve shared lots of things that you can do. The two pieces of software I would recommend to you is Canva. I recommend that you get the professional version of Canva because it gives you more images to use and more flexibility in what you can do.
I mentioned the mp4s, visual media that move. You can do all of that in Canva. Well worth it because obviously, you can create your job ads. You can create templates, which will speed up the whole process.
The other thing that we use that’s useful is a product called Infograpia. I’m not aligned to this. There’s no affiliate commission for me either for Canva.
Infograpia is a great product that allows you to create different types of tables, charts, dashboards, roadmaps, PDF tab PowerPoint templates.
How We Can Help
We have many clients on track for their best year ever because they implement what we teach and utilise the content and campaigns we give them.
Book your call and demonstration here if you want a quick chat to see how Superfast Circle can work for you.
Thanks
Denise
P.S. If you want to join Superfast Circle and would like to find out more, speak to us here.
